Travel Portland Marketing Conference

  Title:  Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary:   Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...
What is Search Engine Marketing

What is Search Engine Marketing

Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the organic...