Digital Marketing Blog

What is Search Engine Marketing

Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the organic...

What is Programmatic Sampling?

Programmatic sampling utilizes four programmatic costing models using different supply types and targets.  Using server-side transparency and viewability reporting, optimize the most valuable audiences based on predetermined campaign performance indicators (KPI)....

How Satori Makes the Internet Smaller

Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world's published content and data into a single RSS feed. Even more impressive,...

Most Common Google Analytic Issues of 2017

So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year.  The most common issue we find is an inability to track marketing campaigns accurately.   Almost eight out of ten...

How to buy Programmatic in 2017

1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...