SEO Tips and Tricks

Event Information Title: SEO 101, Back to the Basics Summary: Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary...

Digital Boomer and Senior

Title:  The Digital Boomer & Senior.  How wired are Boomers and Seniors? Summary:   The Digital Boomer and Senior is a webinar that focuses on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted...

The Zero Moment of Truth

Zmot – The Reason Digital is Important. from Kevin Bekker Title:  The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...

Travel Portland Marketing Conference

  Title:  Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary:   Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...