Is the money you are spending on your digital marketing working?  Are you tracking your digital spend using the website analytics?Tracking digital marketing campaign is important. The internet can gobble up your hard earned money in an instant.  In this video, I will walk you through how to add tracking tags to the URLs being used within your digital marketing campaign. Tracking tags or sometimes called built URLs, help you understand how engaged and valuable the traffic is that is being sent to your website because due to the digital of the money you are spending on digital marketing.

Kevin Bekker

Director of Strategy and Innovation at The NOLA Media Group
Kevin Bekker is the Director of Strategy at the Nola Media Group in New Orleans, Louisiana.He is a digital expert with a background in sales and management. His knowledge based was and still is driven by his fear of not knowing. He is a professional learner and wears plaid whenever possible.

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