Title:  The Zero Moment of Truth (ZMOT)

Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the internet to make buying decisions. Digital is happening if you like it or not.  All we can do is try and be a part of the conversation. The more you understand how consumer shop, the better understand the conversation you need to have.

Event: Small to Medium Size Business Workshop

Type: Digital Workshop

Date: Developed 2015

Kevin Bekker

Director of Strategy and Innovation at The NOLA Media Group
Kevin Bekker is the Director of Strategy at the Nola Media Group in New Orleans, Louisiana.He is a digital expert with a background in sales and management. His knowledge based was and still is driven by his fear of not knowing. He is a professional learner and wears plaid whenever possible.

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