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Title: Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary: Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...
What is Search Engine Marketing
Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...
Is Your Digital Marketing Campaign Working? Lets track it.
How do you know if your digital marketing is working? All digital marketing products can be tracked, but there is more to tracking then click-through report. You need to be using your Google Analytics to understand what happens after the click. In this video, I will...
Screaming Frog SEO Spider – Best SEO Tool of 2018
Screaming Frog SEO Spyder in Spider Mode may be the best tool you will ever use. Screaming Frog is the foundation of my daily SEO and UX work. The free version is great, and the paid version is ever more impressive. Screaming Frog is a crawler, and man can it crawl....
How to Make Programmatic Work.
How do you make programmatic work? You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets. Using server-side transparency and viewability reporting, optimize to the most...
How Satori Makes the Internet Smaller
Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world's published content and data into a single RSS feed. Even more impressive,...
Online Data = Personalization so don’t be scared
Most Common Google Analytic Issues
So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year. The most common issue we find is an inability to track marketing campaigns accurately. Almost eight out of ten...
Five things you consider when choosing and SEO vendor.
1. Consider Search Engine Optimization (SEO) deliverables and SEO performance transparency Everything on the internet is trackable, and Search Engine Optimization (SEO) is no exception. Some SEO vendors charge by the hour and other by deliverable, but either way, they...
How to buy Programmatic
1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...
9 Metrics to Measure SEM Campaign Performance in 2025
Search Engine Marketing (SEM) is a critical component of digital advertising, but how do you measure success? With advancements in AI-driven advertising, automation, and evolving search engine algorithms, businesses must track the right metrics to optimize...