by Kevin Bekker | Jun 2, 2020 | Marketing Strategy, Digital Marketing
In its simplest form, search engine marketing (SEM) allows a business to bid on a set of keywords relevant to its business and/or industry, which then triggers an ad to show within the search engine results page. Digging deeper, there is much more to creating and...
by Kevin Bekker | May 22, 2020 | Digital Marketing, Marketing Strategy
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
by Kevin Bekker | May 17, 2020 | Marketing Strategy
Four Reasons Why SEO is an Excellent Investment During the COVID-19 Pandemic Search is easy to measure using Google Analytics People have more time on their hands; as a result, they are searching for products online People still need your product or service. Better...
by Kevin Bekker | Dec 8, 2017 | Digital Marketing
Search Engine Optimization or SEO is a process that focuses on getting a website and its pages to rank on search engines. Efforts resulting from a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and...
by Kevin Bekker | Nov 1, 2017 | Video Tutorials
AUDIO ONLY: How to Identify Click Fraud in your Programmatic Campaign https://kevinbekker.com/wp-content/uploads/2017/11/How-to-identify-click-fraud-within-your-display-campaign-1C_9Ul5Cyrw.mp3 Very Rough Video Transcription. Hello, everybody. This is Kevin Bekker....
by Kevin Bekker | Oct 26, 2017 | Marketing Strategy
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
by Kevin Bekker | Sep 7, 2017 | Kevin Bekker's Portfolio
Title: Agency Capabilities Deck/ Whitepaper Summary: The Agency Capabilities Brief / Whitepaper was created as a leave behind for advertising and marketing agencies to further understand the structure and technology behind the Nola Media Group and Advance Local...
by Kevin Bekker | Sep 4, 2017 | Kevin Bekker's Portfolio
Event Information Title: SEO 101, Back to the Basics Summary: Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary...
by Kevin Bekker | Sep 4, 2017 | Kevin Bekker's Portfolio
Title: Attribution Strategy and How To Make it Work Summary: The Advance Visibility Summit is held twice a year in Advance Local markets around the country. It’s an opportunity for some of the top digital minds in the company to come together and talk shop and...
by Kevin Bekker | Sep 4, 2017 | Kevin Bekker's Portfolio
Title: The Digital Boomer & Senior. How wired are Boomers and Seniors? Summary: The Digital Boomer and Senior is a webinar that focuses on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted...
by Kevin Bekker | Sep 4, 2017 | Kevin Bekker's Portfolio
Zmot – The Reason Digital is Important. from Kevin Bekker Title: The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...
by Kevin Bekker | Sep 4, 2017 | Kevin Bekker's Portfolio
Title: Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary: Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...
by Kevin Bekker | Aug 25, 2017 | Digital Marketing
Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...
by Kevin Bekker | Aug 25, 2017 | Digital Marketing, Marketing Strategy
1. Search Engine Marketing Ad Impressions Definition: The number times your search engine marketing ad is run or shown on a search engine marketing page. The impression metrics within search engines aren’t necessarily a positive number. Most search engines...
by Kevin Bekker | Jul 24, 2017 | Video Tutorials
How do you know if your digital marketing is working? All digital marketing products can be tracked, but there is more to tracking then click-through report. You need to be using your Google Analytics to understand what happens after the click. In this video, I will...
by Kevin Bekker | May 9, 2017 | Digital Marketing
Screaming Frog SEO Spyder in Spider Mode may be the best tool you will ever use. Screaming Frog is the foundation of my daily SEO and UX work. The free version is great, and the paid version is ever more impressive. Screaming Frog is a crawler, and man can it crawl....
by Kevin Bekker | May 5, 2017 | Digital Marketing
How do you make programmatic work? You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets. Using server-side transparency and viewability reporting, optimize to the most...
by Kevin Bekker | May 4, 2017 | Digital Marketing
Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world’s published content and data into a single RSS feed. Even more...
by Kevin Bekker | Apr 28, 2017 | Digital Marketing
Everything we do on the is Internet tracked. The articles we read, the products we buy, and the credit reports we pull are all sources of data that is collected and sold on the open market. Companies like Axiom, DataLogic, Neustar, and Experian use pixel technology to...
by Kevin Bekker | Apr 25, 2017 | Digital Marketing
So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year. The most common issue we find is an inability to track marketing campaigns accurately. Almost eight out of ten...
by Kevin Bekker | Apr 24, 2017 | Marketing Strategy
1. Consider Search Engine Optimization (SEO) deliverables and SEO performance transparency Everything on the internet is trackable, and Search Engine Optimization (SEO) is no exception. Some SEO vendors charge by the hour and other by deliverable, but either way, they...
by Kevin Bekker | Apr 11, 2017 | Marketing Strategy
1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...
