Title: Targeting Demographics vs.Targeting Behavior within the Programmatic Space
Summary: Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate than the more widely accepted and traditional demographic targeting?
Event: Travel Portland Marketing Seminar
Type: Public Speaking
Date: May 2015
The Zero Moment of Truth
The Reason Digital is Important.
Title: The Zero Moment of Truth (ZMOT)
Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on now consumers use the internet to make buying decisions. Digital is happening if you like it or not. All we can do is try and be a part of the conversation. The more you understand how consumer shop, the better understand the conversation you need to have.
Event: Small to Medium Size Business Workshop
Type: Digital Workshop
Date: Developed 2015
The Digital Boomer and Senior
Title: The Digital Boomer & Senior. How wired are Boomers and Seniors?
Summary: The Digital Boomer and Senior is a webinar that focusing on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted perception that these two valuable consumer groups do not use the internet in the same way as like younger generations. How do they buy hearing aids and how can digital marketers influence their decisions?
Event: National Senior Living Webinar
Type: Webinar
Date: Feb, 2014
Title: Attribution Strategy and How To Make it Work
Summary: The Advance Visibility Summit is held twice a year in Advance Local markets around the country. It’s an opportunity for some of the top digital minds in the company to come together and talk shop and share secrets. In 2015 I was honored with the opportunity to present my theory and work I was conducting using state of the art DMP, DSP, and Analytic technology.
Event: 2015 Advance Visibility Summit New Jersey
Type: Summit Presentation
Date: Feb 2014
Kevin Speaks @ SEMpdx EventSEO
