Digital Marketing · SEO · Growth Strategy
Senior digital marketing expertise without the agency overhead.
I help businesses improve search visibility, generate better leads, make smarter marketing decisions, and understand what is actually driving growth.
My work combines SEO , AI search optimization , paid media, analytics, conversion tracking, digital strategy, and hands-on implementation.
Digital Marketing Leadership
Strategy is more useful when someone can actually implement it.
I have spent more than two decades working across digital marketing, search, paid media, analytics, ecommerce, publishing, lead generation, and enterprise organizations. That experience has taught me that most marketing problems are rarely isolated to one channel.
SEO can be affected by a website migration. Paid media performance can suffer because conversion tracking is wrong. A technically strong site may still struggle because the content does not match search intent. A campaign may be driving traffic while the landing page prevents people from converting.
I work across those connections rather than treating every marketing channel as a separate problem. Businesses can use me for a specific project, ongoing consulting, or as a fractional senior marketing resource when they need experienced guidance without adding another full-time senior marketing hire.
Search Engine Optimization
SEO is getting more complicated, but the foundation still matters.
Search now includes traditional Google results, local search, ecommerce results, AI Overviews, conversational search, and systems that increasingly need to understand businesses, products, services, people, and expertise.
The fundamentals still matter: crawlability, indexing, technical SEO, useful content, internal links, site architecture, authority, and measurement. AI search adds another layer, but it does not replace those fundamentals.
Free Marketing Tools
Useful tools. No signup required.
I’m building a collection of simple tools for everyday SEO, analytics, campaign tracking, and digital marketing work.
UTM Builder
Create consistent campaign tracking URLs for GA4, paid media, email, social media, affiliate campaigns, and other channels.
Build a UTM URL →SERP Snippet Preview
Preview SEO titles and meta descriptions before publishing a new page, product, service, or article.
Preview a Search Result →FAQ Schema Generator
Add your questions and answers, choose your CMS, and generate clean FAQPage JSON-LD structured data.
Generate FAQ Schema →Consulting & Fulfillment
Senior expertise tailored to what the business actually needs.
SEO Strategy & Implementation
Technical SEO, search strategy, content optimization, internal linking, local SEO, reporting and implementation.
Explore SEO Services → GrowthDigital Marketing Strategy
Paid media, demand generation, campaign strategy, analytics, measurement, conversion and digital growth.
Explore Digital Marketing → AI SearchAI Search Optimization
Technical accessibility, structured content, entity clarity, authority and visibility across emerging search experiences.
Explore AI Search → LeadershipFractional Marketing Leadership
Senior-level digital marketing strategy for businesses that need experienced leadership without adding another full-time executive.
Explore Fractional Leadership → AuditWebsite SEO Audits
Identify technical problems, content opportunities, indexing issues, and the priorities I would fix first.
Start With a Free Audit → FlexibleProject & Ongoing Consulting
Short projects, hourly support, recurring consulting, implementation help, or a longer fractional engagement.
View Consulting Options →Selective Freelance & Fractional Consulting
I have a full-time digital marketing role and only work with a few consulting clients at a time.
Consulting is something I do selectively alongside my full-time digital marketing work. I am not trying to build a large agency or take on dozens of accounts. I prefer working with a small number of businesses where my experience can make a meaningful difference.
That also means clients work directly with me. There is no sales handoff, junior account manager, or separate strategy team. I am the person reviewing the website, looking at the data, developing the recommendations, and helping determine what should happen next.
I am currently interested in taking on a few new clients. The best fit is usually a business that needs experienced help with SEO, paid media, analytics, digital strategy, or a combination of those areas but does not necessarily need another full-time senior marketing hire.
I can also work alongside the people you already have, including developers, internal marketing teams, ecommerce teams, writers, and existing agencies. The goal is to add expertise where it is needed rather than create another layer of overhead.
Start With a Free SEO Audit →Experience
Enterprise experience with a hands-on approach.
My background includes leadership and execution across enterprise organizations, publishers, ecommerce businesses, agencies, and service-based companies.
Enterprise Digital Marketing
Digital marketing leadership across paid media, SEO, analytics, content, ecommerce support, search and digital growth.
Multi-Location Lead Generation
Digital marketing strategy and performance across dozens of local businesses and multi-location campaigns.
Agency & Digital Strategy
Search, programmatic advertising, digital sales, strategy and campaign development across multiple industries.
Recommendations
Trusted by clients, colleagues, and marketing leaders.
“Kevin Bekker is one of the greatest digital minds in the media industry. He's strategic, resourceful, collaborative, and extremely creative.”
“By far, one of the best thinkers I’ve known. Kevin is careful to consider all angles and keen to carefully measure results against expectations.”
“Kevin helped us carefully construct a systematic approach and got the most out of our budget by helping us sidestep costly pitfalls.”
Latest Insights
SEO, digital marketing, paid media, analytics and AI search.
Practical articles based on the kinds of problems I work with every day.
Free 15-Minute SEO Audit
Not sure where to start? Let me take a look.
I’ll review your website, identify some of the biggest SEO problems or opportunities I see, and explain what I would focus on first. There is no requirement to sign a long-term consulting agreement afterward.
Initial SEO Review
- Technical SEO
- Indexing & crawlability
- Content observations
- Search visibility
- AI search readiness
- Recommended priorities
Questions & Answers
Common questions about working with me.
Do you consult full-time?
No. I have a full-time digital marketing role and selectively take on a small number of consulting clients outside of that work. This lets me keep the client roster intentionally limited and work directly with each business.
Are you currently accepting new clients?
Yes. I am currently interested in adding a few new consulting clients, particularly businesses that need experienced help with SEO, digital strategy, paid media, analytics, or marketing performance.
What types of businesses do you work with?
I work with small and mid-sized businesses, ecommerce companies, agencies, publishers, and organizations that need experienced digital marketing or SEO support.
Do I need to sign a long-term contract?
No. Projects can be structured around an audit, a defined project, hourly support, lead-based compensation, or an ongoing monthly consulting arrangement depending on what makes sense.
Can you work with my current developer or agency?
Yes. I can work alongside existing developers, agencies, ecommerce teams, content teams, or internal marketing staff.
Do you provide hands-on SEO implementation?
Yes. I can provide both strategy and implementation support, including technical SEO, content optimization, internal linking, reporting, and coordination with developers.
What is fractional SEO?
Fractional SEO gives a business ongoing access to experienced SEO strategy and implementation without hiring a full-time senior SEO employee.
Is the SEO audit really free?
Yes. The introductory 15-minute review is free. It gives me a chance to understand the website and show you some of the areas I would investigate first.
Currently Accepting Select Clients
I’m looking for a few new businesses where I can make a meaningful impact.
If you need help with SEO, paid media, analytics, digital strategy, or overall marketing performance, start with a conversation. We can figure out what is actually needed before deciding how large the engagement should be.