Search Engine Optimization or SEO is a process that focuses on getting a website and its pages to rank on search engines. Efforts resulting from a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and...read more
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...read more
Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...read more
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