Search Engine Optimization or SEO is a process that focuses on getting a website and its pages to rank on search engines. Efforts resulting from a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and...read more
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...read more
Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...read more
Welcome to the website of Kevin Bekker. I appreciate your visit and hope you enjoy the experience. PLEASE NOTE: A few things on this website may feel weird or overdone. The site is a testing ground for user experience (UX), search engine optimization (SEO), and attribution projects. You may also see terms like digital marketing, New Orleans, and Portland being written within content weird and awkward places. #testing
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