Digital Marketing Blog
How to Fix Shortcodes That No Longer Render in Divi, Elementor, or WPBakery After WordPress 6.5
If you recently updated your site to WordPress 6.5 or newer, and noticed that shortcodes are no longer rendering in your page builder content — you're not alone. This is a known issue that has affected a large number of WordPress users, particularly those using visual...
AI Search and the Rise of llms.txt: Why Your Website Needs It in 2025
By 2025, searching online isn’t just about Google’s familiar blue links anymore. Now, search is dominated by AI models — like ChatGPT, Gemini, and Claude — that scan the web, gather information directly from websites, and deliver it instantly as summaries, answers, or...
The Full-Funnel Digital Marketing Strategy for 2025
In 2025, digital marketing isn’t about chasing trends. It’s about building smart, sustainable systems that guide your audience from first contact to loyal customer. That’s where a full-funnel marketing strategy comes in. This post is your guide to understanding,...
The Ultimate Digital Marketing Guide for Small Businesses in Gresham, Oregon
The Ultimate Digital Marketing Guide for Small Businesses in Gresham, Oregon If you’re running a small business in Gresham, Oregon—whether you’re a contractor, café owner, retailer, or local service provider—digital marketing can be the difference between slow growth...
How to Rank in Google’s AI-Powered Search
Search Generative Experience (SGE) Optimization Checklist: How to Rank in Google’s AI-Powered Search Google's Search Generative Experience (SGE) is changing how search works—fast. Instead of just showing links, Google now uses AI to generate direct answers and...
How to Optimize for Google’s Search Generative Experience (SGE)
Google’s Search Generative Experience (SGE) is transforming search results by integrating AI-generated responses directly into the SERP. This shift means traditional SEO tactics alone may not be enough to maintain visibility. Instead of just ranking for keywords,...
Core Web Vitals: The Technical SEO Ranking Factor You Can’t Ignore
Google’s Core Web Vitals have become a critical ranking factor, playing a major role in determining how well your website performs in search results. While keywords, backlinks, and content quality remain important, technical performance and user experience are now...
Why Technical SEO is the Backbone of Any Successful SEO Strategy
When people think about Search Engine Optimization (SEO), they often focus on on-page SEO (content, keywords, meta descriptions) or off-page SEO (backlinks, domain authority). While these are essential components of an effective strategy, Technical SEO is the...
Google’s 2025 Ad Strategy: AI, Personalization, and the Future of Search Advertising
Google’s approach to digital advertising is evolving rapidly, with AI-driven advancements shaping the future of paid search, shopping, and video ads. According to a recent Search Engine Land article, Google’s Vice President and General Manager of Ads and Commerce,...
What is SEO? A 2025 Guide to Search Engine Optimization
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results to attract more organic traffic—the visitors who find your site naturally rather than through paid ads. SEO helps businesses increase brand awareness, drive...
The Future of SEO – What’s Changing in 2025?
Search Engine Optimization (SEO) is evolving at a rapid pace. With Google’s increasing reliance on AI and user experience as ranking factors, small businesses must rethink their strategies to stay competitive in 2025 and beyond. The Biggest SEO Shifts Coming in 2025...
How to Leverage AI in Google Ads: Smart Strategies & Performance Max Optimization
Google Ads & AI: Smarter Advertising for Businesses Google Ads is an amazing tool for businesses that want to connect with potential customers online. Now, with AI-powered features making the platform smarter, more flexible, and more automated than ever, it has...
Search Engine Marketing in 2025: What’s Changing & How to Stay Ahead
Search Engine Marketing (SEM) is evolving fast, and businesses that want to stay competitive in 2025 need to adapt. SEM is no longer just about bidding on keywords—it’s about understanding user intent, leveraging AI-powered automation, and optimizing for better...
Local SEO and Google My Business Listing(s)
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
Identifing Click Fraud In Your Programmatic Digital Display Campaign
Very Rough Video Transcription. Hello, everybody. This is Kevin Bekker. I'm doing a quick follow-up to a blog post about click fraud and identifying bad traffic on your websites. I did a previous video specifically about display campaigns and wanted to do a second one...
Four Ways to Identify Click Fraud Within Your Display/Programmatic Campaigns
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
Advertising Agency Capabilities Deck
Title: Agency Capabilities Deck/ Whitepaper Summary: The Agency Capabilities Brief / Whitepaper was created as a leave behind for advertising and marketing agencies to further understand the structure and technology behind the Nola Media Group and Advance Local...
SEO Tips and Tricks
Title: SEO 101, Back to the Basics Summary: Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary Date: April 2014 1. SEO...
Attribution Strategy and How to Make it Work
Title: Attribution Strategy and How To Make it Work Summary: The Advance Visibility Summit is held twice a year in Advance Local markets around the country. It’s an opportunity for some of the top digital minds in the company to come together and talk shop and...
Digital Boomer and Senior
Title: The Digital Boomer & Senior. How wired are Boomers and Seniors? Summary: The Digital Boomer and Senior is a webinar that focuses on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted...