Digital Marketing Blog
How to Optimize for Google’s Search Generative Experience (SGE)
Google’s Search Generative Experience (SGE) is transforming search results by integrating AI-generated responses directly into the SERP. This shift means traditional SEO tactics alone may not be enough to maintain visibility. Instead of just ranking for keywords,...
Core Web Vitals: The Technical SEO Ranking Factor You Can’t Ignore
Google’s Core Web Vitals have become a critical ranking factor, playing a major role in determining how well your website performs in search results. While keywords, backlinks, and content quality remain important, technical performance and user experience are now...
Why Technical SEO is the Backbone of Any Successful SEO Strategy
When people think about Search Engine Optimization (SEO), they often focus on on-page SEO (content, keywords, meta descriptions) or off-page SEO (backlinks, domain authority). While these are essential components of an effective strategy, Technical SEO is the...
Google’s 2025 Ad Strategy: AI, Personalization, and the Future of Search Advertising
Google’s approach to digital advertising is evolving rapidly, with AI-driven advancements shaping the future of paid search, shopping, and video ads. According to a recent Search Engine Land article, Google’s Vice President and General Manager of Ads and Commerce,...
What is SEO? A 2025 Guide to Search Engine Optimization
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results to attract more organic traffic—the visitors who find your site naturally rather than through paid ads. SEO helps businesses increase brand awareness, drive...
The Future of SEO – What’s Changing in 2025?
Search Engine Optimization (SEO) is evolving at a rapid pace. With Google’s increasing reliance on AI and user experience as ranking factors, small businesses must rethink their strategies to stay competitive in 2025 and beyond. The Biggest SEO Shifts Coming in 2025...
How to Leverage AI in Google Ads: Smart Strategies & Performance Max Optimization
Google Ads & AI: Smarter Advertising for Businesses Google Ads is an amazing tool for businesses that want to connect with potential customers online. Now, with AI-powered features making the platform smarter, more flexible, and more automated than ever, it has...
Search Engine Marketing in 2025: What’s Changing & How to Stay Ahead
Search Engine Marketing (SEM) is evolving fast, and businesses that want to stay competitive in 2025 need to adapt. SEM is no longer just about bidding on keywords—it’s about understanding user intent, leveraging AI-powered automation, and optimizing for better...
Local SEO and Google My Business Listing(s)
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
Identifing Click Fraud In Your Programmatic Digital Display Campaign
Very Rough Video Transcription. Hello, everybody. This is Kevin Bekker. I'm doing a quick follow-up to a blog post about click fraud and identifying bad traffic on your websites. I did a previous video specifically about display campaigns and wanted to do a second one...
Four Ways to Identify Click Fraud Within Your Display/Programmatic Campaigns
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
What is Search Engine Marketing
Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...
Is Your Digital Marketing Campaign Working? Lets track it.
How do you know if your digital marketing is working? All digital marketing products can be tracked, but there is more to tracking then click-through report. You need to be using your Google Analytics to understand what happens after the click. In this video, I will...
Screaming Frog SEO Spider – Best SEO Tool of 2018
Screaming Frog SEO Spyder in Spider Mode may be the best tool you will ever use. Screaming Frog is the foundation of my daily SEO and UX work. The free version is great, and the paid version is ever more impressive. Screaming Frog is a crawler, and man can it crawl....
How to Make Programmatic Work.
How do you make programmatic work? You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets. Using server-side transparency and viewability reporting, optimize to the most...
How Satori Makes the Internet Smaller
Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world's published content and data into a single RSS feed. Even more impressive,...
Online Data = Personalization so don’t be scared
Most Common Google Analytic Issues
So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year. The most common issue we find is an inability to track marketing campaigns accurately. Almost eight out of ten...
Five things you consider when choosing and SEO vendor.
1. Consider Search Engine Optimization (SEO) deliverables and SEO performance transparency Everything on the internet is trackable, and Search Engine Optimization (SEO) is no exception. Some SEO vendors charge by the hour and other by deliverable, but either way, they...
How to buy Programmatic
1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...