Digital Marketing Blog
How Search Engine Marketing Works
In its simplest form, search engine marketing (SEM) allows a business to bid on a set of keywords relevant to its business and/or industry, which then triggers an ad to show within the search engine results page. Digging deeper,...
Local SEO and Google My Business Listing(s)
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
Four Reasons Why SEO is an Excellent Investment During the COVID-19 Pandemic
Four Reasons Why SEO is an Excellent Investment During the COVID-19 Pandemic Search is easy to measure using Google Analytics People have more time on their hands; as a result, they are searching for products online People still need your product or service. Better...
SEO. What is it?
Search Engine Optimization or SEO is a process that focuses on getting a website and its pages to rank on search engines. Efforts resulting from a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and...
Identifing Click Fraud In Your Programmatic Digital Display Campaign
Very Rough Video Transcription. Hello, everybody. This is Kevin Bekker. I'm doing a quick follow-up to a blog post about click fraud and identifying bad traffic on your websites. I did a previous video specifically about display campaigns and wanted to do a second one...
Four Ways to Identify Click Fraud Within Your Display/Programmatic Campaigns
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
What is Search Engine Marketing
Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...
9 Metrics To Measure SEM Campaigns’ Performance.
1. Search Engine Marketing Ad Impressions Definition: The number times your search engine marketing ad is run or shown on a search engine marketing page. The impression metrics within search engines aren't necessarily a positive number. Most search engines penalize...
Is Your Digital Marketing Campaign Working? Lets track it.
How do you know if your digital marketing is working? All digital marketing products can be tracked, but there is more to tracking then click-through report. You need to be using your Google Analytics to understand what happens after the click. In this video, I will...
Screaming Frog SEO Spider – Best SEO Tool of 2018
Screaming Frog SEO Spyder in Spider Mode may be the best tool you will ever use. Screaming Frog is the foundation of my daily SEO and UX work. The free version is great, and the paid version is ever more impressive. Screaming Frog is a crawler, and man can it crawl....
How to Make Programmatic Work.
How do you make programmatic work? You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets. Using server-side transparency and viewability reporting, optimize to the most...
How Satori Makes the Internet Smaller
Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world's published content and data into a single RSS feed. Even more impressive,...
Online Data = Personalization so don’t be scared
Everything we do on the is Internet tracked. The articles we read, the products we buy, and the credit reports we pull are all sources of data that is collected and sold on the open market. Companies like Axiom, DataLogic, Neustar, and Experian use pixel technology to...
Most Common Google Analytic Issues of 2018
So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year. The most common issue we find is an inability to track marketing campaigns accurately. Almost eight out of ten...
Five things you consider when choosing and SEO vendor.
1. Consider Search Engine Optimization (SEO) deliverables and SEO performance transparency Everything on the internet is trackable, and Search Engine Optimization (SEO) is no exception. Some SEO vendors charge by the hour and other by deliverable, but either way, they...
How to buy Programmatic in 2017
1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...