New Orleans
Contact Kevin Bekker
Kevin Bekker is a digital expert with over 15 years of experience in digital and traditional marketing. He has worked with large and small brands alike. He can develop Technical SEO, content, analytics, programmatic, social, and web development strategies and employment ongoing digital marketing campaigns. If you’re not interested in a full blow digital campaign you can hire Kevin as a consultant. Either way, if you need help with strategy, web development, reporting interpretation, and or anything else let me now. I can help.
Enough about me, let’s talk about you! If you want to hand out and talk shop (digital marketing), fill the form below and let’s meet for coffee. Maybe even a nice crawfish joint here in New Orleans.
More on New Orleans
New Orleans is a Louisiana city on the Mississippi River, near the Gulf of Mexico. Nicknamed the “Big Easy,” it’s known for its round-the-clock nightlife, vibrant live-music scene and spicy, singular cuisine reflecting its history as a melting pot of French, African and American cultures. Embodying its festive spirit is Mardi Gras, the late-winter carnival famed for raucous costumed parades and street parties.
As an outsider (Originally from the North West), I would describe the city as a reclaimed table. It’s beaten up, a little crooked, but kind of looks cool. Weather is great, and the people are cool.
Let’s talk shop!
How Search Engine Marketing Works
In its simplest form, search engine marketing (SEM) allows a business to bid on a set of keywords relevant to its business and/or industry, which then triggers an ad to show within the search engine results page. Digging deeper, there is much more to creating and...
Local SEO and Google My Business Listing(s)
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
SEO. What is it?
Search Engine Optimization or SEO is a process that focuses on getting a website and its pages to rank on search engines. Efforts resulting from a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and...
Identifing Click Fraud In Your Programmatic Digital Display Campaign
Very Rough Video Transcription. Hello, everybody. This is Kevin Bekker. I'm doing a quick follow-up to a blog post about click fraud and identifying bad traffic on your websites. I did a previous video specifically about display campaigns and wanted to do a second one...
Four Ways to Identify Click Fraud Within Your Display/Programmatic Campaigns
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
Advertising Agency Capabilities Deck
Title: Agency Capabilities Deck/ Whitepaper Summary: The Agency Capabilities Brief / Whitepaper was created as a leave behind for advertising and marketing agencies to further understand the structure and technology behind the Nola Media Group and Advance Local...
SEO Tips and Tricks
Title: SEO 101, Back to the Basics Summary: Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary Date: April 2014 1. SEO...
Attribution Strategy and How to Make it Work
Title: Attribution Strategy and How To Make it Work Summary: The Advance Visibility Summit is held twice a year in Advance Local markets around the country. It’s an opportunity for some of the top digital minds in the company to come together and talk shop and...
Digital Boomer and Senior
Title: The Digital Boomer & Senior. How wired are Boomers and Seniors? Summary: The Digital Boomer and Senior is a webinar that focuses on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted...
The Zero Moment of Truth
Zmot - The Reason Digital is Important. from Kevin Bekker Title: The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...
Local SEO and Google My Business Listing(s)
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
SEO. What is it?
Search Engine Optimization or SEO is a process that focuses on getting a website and its pages to rank on search engines. Efforts resulting from a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and...