Title:  Attribution Strategy and How To Make it Work

Summary:  The Advance Visibility Summit is held twice a year in Advance Local markets around the country.  It’s an opportunity for some of the top digital minds in the company to come together and talk shop and share secrets.  In 2015 I was honored with the opportunity to present my theory and work I was conducting using state of the art DMP, DSP, and Analytic technology.

Event: 2015 Advance Visibility Summit New Jersey

Type: Summit Presentation

Date: Feb 2014

Kevin Bekker

Director of Strategy and Innovation at The NOLA Media Group
Kevin Bekker is the Director of Strategy at the Nola Media Group in New Orleans, Louisiana.He is a digital expert with a background in sales and management. His knowledge based was and still is driven by his fear of not knowing. He is a professional learner and wears plaid whenever possible.