How do you know if your digital marketing is working? All digital marketing products can be tracked, but there is more to tracking then click-through report. You need to be using your Google Analytics to understand what happens after the click.

In this video, I will walk you through how to add tracking tags to the URLs being used within your digital marketing campaign. Tracking tags or sometimes called built URLs, help you understand how engaged and valuable the traffic that is sent to your website as a result of your digital marketing campaigns.

Kevin Bekker

Director of Strategy and Innovation at The NOLA Media Group
Kevin Bekker is the Director of Strategy at the Nola Media Group in New Orleans, Louisiana.He is a digital expert with a background in sales and management. His knowledge based was and still is driven by his fear of not knowing. He is a professional learner and wears plaid whenever possible.