by Kevin Bekker | Jun 2, 2020 | Marketing Strategy, Digital Marketing
In its simplest form, search engine marketing (SEM) allows a business to bid on a set of keywords relevant to its business and/or industry, which then triggers an ad to show within the search engine results page. Digging deeper, there is much more to creating and...
by Kevin Bekker | May 22, 2020 | Digital Marketing, Marketing Strategy
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
by Kevin Bekker | Dec 8, 2017 | Digital Marketing
Search Engine Optimization or SEO is a process that focuses on getting a website and its pages to rank on search engines. Efforts resulting from a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and...
by Kevin Bekker | Oct 26, 2017 | Marketing Strategy
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
by Kevin Bekker | Aug 25, 2017 | Digital Marketing
Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...
by Kevin Bekker | Aug 25, 2017 | Digital Marketing, Marketing Strategy
1. Search Engine Marketing Ad Impressions Definition: The number times your search engine marketing ad is run or shown on a search engine marketing page. The impression metrics within search engines aren’t necessarily a positive number. Most search engines...
by Kevin Bekker | May 9, 2017 | Digital Marketing
Screaming Frog SEO Spyder in Spider Mode may be the best tool you will ever use. Screaming Frog is the foundation of my daily SEO and UX work. The free version is great, and the paid version is ever more impressive. Screaming Frog is a crawler, and man can it crawl....
by Kevin Bekker | May 5, 2017 | Digital Marketing
How do you make programmatic work? You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets. Using server-side transparency and viewability reporting, optimize to the most...
by Kevin Bekker | May 4, 2017 | Digital Marketing
Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world’s published content and data into a single RSS feed. Even more...
by Kevin Bekker | Apr 25, 2017 | Digital Marketing
So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year. The most common issue we find is an inability to track marketing campaigns accurately. Almost eight out of ten...
by Kevin Bekker | Apr 24, 2017 | Marketing Strategy
1. Consider Search Engine Optimization (SEO) deliverables and SEO performance transparency Everything on the internet is trackable, and Search Engine Optimization (SEO) is no exception. Some SEO vendors charge by the hour and other by deliverable, but either way, they...
by Kevin Bekker | Apr 11, 2017 | Marketing Strategy
1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...
