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Kevin Bekker digital marketing

Kevin Bekker

Digital Marketing

 

about me

15 years / Leadership / Freelance

Data-driven marketing executive with 15+ years of experience leading multi-channel paid media, demand generation, and conversion optimization for global brands. I specialize in performance marketing, audience targeting, and strategic campaign execution, leveraging data, analytics, and AI-driven insights to accelerate business growth.

consulting

Providing expert consulting in paid media, SEO, analytics, and automation to help businesses optimize acquisition, improve performance, and scale revenue.

agency fufilment

Providing full-service campaign management for agencies, ensuring efficient execution across paid media, SEO, and analytics while optimizing performance and streamlining workflows.

With a proven track record in digital marketing, performance growth, and demand generation, extensive experience spans SEO, paid media, analytics, and multi-channel campaign execution. Passionate about leveraging data-driven strategies and marketing automation to drive customer acquisition, engagement, and revenue growth.

Digital Marketing Director | Wacom Americas

At Wacom Americas, leading digital marketing strategy and execution across SEO, paid media, email, influencer marketing, and analytics. Managing a $1.5M+ advertising budget, optimizing multi-channel campaigns, and driving growth through data-driven insights and automation. Recently led the GA4 migration and Salesforce CRM integration, improving attribution modeling and lead tracking. Played a key role in developing a content and SEO strategy that increased organic traffic by 115% YoY and improved mid-funnel revenue by $400K.

Director of Digital Marketing Services | Audigy

Built and managed an internal digital marketing agency supporting over 500+ audiology practices. Developed high-performing teams, growing digital revenue by 2X in one year. Secured agency agreements with Beltone Network, expanding services to 1,400+ clinics nationwide. Led SEO, paid media, marketing automation, and analytics initiatives, optimizing performance and improving lead generation for local businesses.

 

Director of Digital Strategy & Product | Zehnder Communications

Managed SEO, programmatic advertising, and analytics for national clients in healthcare, tourism, and eCommerce. Developed a proprietary SEO strategy, helping brands improve their search rankings and organic visibility. Led strategic campaigns for clients like Rock ‘n’ Roll Marathon, Walton Beach Tourism, and DuPage Medical Group, using a mix of content marketing, paid media, and conversion optimization.

Director of Digital Sales & Strategy | Advance Local (NOLA Media Group & Oregonian Media Group)

Oversaw $15M+ in digital ad revenue, leading sales and operations for programmatic advertising, audience targeting, and data-driven media strategies. Spearheaded internal digital transformation efforts, training teams on modern ad technology and performance marketing strategies. Successfully doubled programmatic and mobile display revenue year-over-year and was recognized as Most Valuable Local Corporate Director (Advance Local, 2015).

How I drive results

Effective marketing is a balance of strategy, execution, and optimization. By leveraging SEO, paid media, content, and analytics, campaigns are designed to drive engagement and long-term growth. The focus is always on measurable results and continuous improvement.

, Skills & expertise

  • SEO & Content Marketing (Technical SEO, On-Page Optimization, Content Strategy)
  • Paid Media & Demand Generation (Google Ads, Meta, LinkedIn, Programmatic Advertising)
  • Conversion Rate Optimization (CRO) (A/B Testing, Landing Page Optimization)
  • Marketing Analytics & Attribution (GA4, Tag Manager, Looker Studio, etc.) 
  • Multi-Channel Strategy (Email Marketing, Influencer Marketing, Affiliate Marketing)
  • MarTech & Automation (Marketing Cloud, Marketo, HubSpot, Act-On, Stripo)
  • Data & Performance Tracking (Google Looker Studio, Tableau, SEMrush, Moz, Screaming Frog, etc.)
  • Campaign Execution & Fulfillment (Agency Management, Media Buying, Optimization, UX, Atribuiton Strategies)
Google Ads and AI

Optimize Google Ads with AI

Leverage AI-powered strategies to enhance Google Ads performance, automation, and targeting for smarter, more effective campaigns.

Learn more

Digital Marketing & SEO

Want to keep up with the latest in SEO, AI-driven search, and digital marketing trends? I cover everything from Google’s Search Generative Experience (SGE) to local SEO strategies, technical SEO, and advanced PPC tactics. My blog is packed with real-world insights and actionable tips to help businesses grow online.