by Kevin Bekker | Apr 11, 2017 | Marketing Strategy
1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...
by Kevin Bekker | Mar 2, 2015 | Digital Marketing, AI SEO, Marketing Strategy
Search Engine Marketing (SEM) is a critical component of digital advertising, but how do you measure success? With advancements in AI-driven advertising, automation, and evolving search engine algorithms, businesses must track the right metrics to optimize...
