by Kevin Bekker | Jun 2, 2020 | Marketing Strategy, Digital Marketing
In its simplest form, search engine marketing (SEM) allows a business to bid on a set of keywords relevant to its business and/or industry, which then triggers an ad to show within the search engine results page. Digging deeper, there is much more to creating and...
by Kevin Bekker | May 22, 2020 | Digital Marketing, Marketing Strategy
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
by Kevin Bekker | Oct 26, 2017 | Marketing Strategy
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
by Kevin Bekker | Aug 25, 2017 | Digital Marketing, Marketing Strategy
1. Search Engine Marketing Ad Impressions Definition: The number times your search engine marketing ad is run or shown on a search engine marketing page. The impression metrics within search engines aren’t necessarily a positive number. Most search engines...
by Kevin Bekker | Apr 24, 2017 | Marketing Strategy
1. Consider Search Engine Optimization (SEO) deliverables and SEO performance transparency Everything on the internet is trackable, and Search Engine Optimization (SEO) is no exception. Some SEO vendors charge by the hour and other by deliverable, but either way, they...
by Kevin Bekker | Apr 11, 2017 | Marketing Strategy
1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...
