by Kevin Bekker | May 31, 2025 | Marketing Strategy
If you recently updated your site to WordPress 6.5 or newer, and noticed that shortcodes are no longer rendering in your page builder content — you’re not alone. This is a known issue that has affected a large number of WordPress users, particularly those using...
by Kevin Bekker | Apr 29, 2025 | AI SEO, Digital Marketing, Marketing Strategy, SEO
By 2025, searching online isn’t just about Google’s familiar blue links anymore. Now, search is dominated by AI models — like ChatGPT, Gemini, and Claude — that scan the web, gather information directly from websites, and deliver it instantly as summaries, answers, or...
by Kevin Bekker | Apr 17, 2025 | Digital Marketing, Marketing Strategy
In 2025, digital marketing isn’t about chasing trends. It’s about building smart, sustainable systems that guide your audience from first contact to loyal customer. That’s where a full-funnel marketing strategy comes in. This post is your guide to understanding,...
by Kevin Bekker | Mar 7, 2025 | SEO, Digital Marketing, Marketing Strategy
When people think about Search Engine Optimization (SEO), they often focus on on-page SEO (content, keywords, meta descriptions) or off-page SEO (backlinks, domain authority). While these are essential components of an effective strategy, Technical SEO is the...
by Kevin Bekker | Mar 2, 2025 | Marketing Strategy, AI SEO, Digital Marketing
Search Engine Optimization (SEO) is evolving at a rapid pace. With Google’s increasing reliance on AI and user experience as ranking factors, small businesses must rethink their strategies to stay competitive in 2025 and beyond. The Biggest SEO Shifts Coming in 2025...
by Kevin Bekker | Jun 2, 2020 | Marketing Strategy, AI SEO, Digital Marketing
Search Engine Marketing (SEM) is evolving fast, and businesses that want to stay competitive in 2025 need to adapt. SEM is no longer just about bidding on keywords—it’s about understanding user intent, leveraging AI-powered automation, and optimizing for better...
by Kevin Bekker | May 22, 2020 | Digital Marketing, Marketing Strategy
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
by Kevin Bekker | Oct 26, 2017 | Marketing Strategy
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
by Kevin Bekker | Sep 7, 2017 | Marketing Strategy
Title: Agency Capabilities Deck/ Whitepaper Summary: The Agency Capabilities Brief / Whitepaper was created as a leave behind for advertising and marketing agencies to further understand the structure and technology behind the Nola Media Group and Advance Local...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Event Information Title: SEO 101, Back to the Basics Summary: Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: Attribution Strategy and How To Make it Work Summary: The Advance Visibility Summit is held twice a year in Advance Local markets around the country. It’s an opportunity for some of the top digital minds in the company to come together and talk shop and...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: The Digital Boomer & Senior. How wired are Boomers and Seniors? Summary: The Digital Boomer and Senior is a webinar that focuses on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Zmot – The Reason Digital is Important. from Kevin Bekker Title: The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary: Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...
by Kevin Bekker | Apr 24, 2017 | Marketing Strategy
1. Consider Search Engine Optimization (SEO) deliverables and SEO performance transparency Everything on the internet is trackable, and Search Engine Optimization (SEO) is no exception. Some SEO vendors charge by the hour and other by deliverable, but either way, they...
