Digital Marketing Leader. Strategist. Consultant.
Kevin Bekker
I build strategies that drive growth and real business results.
I combine enterprise marketing leadership with hands-on execution across paid media, analytics, SEO, eCommerce, programmatic advertising, and growth strategy.
My career spans media sales, digital transformation, agency leadership, and enterprise marketing strategy — giving me a practical understanding of how businesses grow.
Career Journey
A track record of leadership across brands, media, and digital transformation.
From media sales to enterprise digital marketing leadership, my career has followed the evolution of modern marketing.
2021 – Present
Sr. Digital Marketing Lead / Director of Digital Marketing
- Lead digital marketing strategy across North America
- Manage paid media, SEO, analytics, and demand generation
- Drive cross-functional collaboration across global teams
- Manage six-figure media investments and performance
2020 – 2021
Director of Digital Marketing Services
- Led digital marketing strategy for 300+ client locations
- Built and scaled digital marketing products
- Developed lead generation and customer acquisition programs
- Delivered measurable growth across client accounts
2018 – 2019
Director of Digital Strategy & Product
- Led digital strategy and programmatic initiatives
- Managed digital analytics and performance teams
- Built audience targeting and attribution frameworks
- Improved campaign performance and ROI
2001 – 2018
Media Sales & Strategy
- Television, radio, print, and digital advertising sales
- Advanced into Director of Strategy and leadership roles
- Led digital sales and programmatic initiatives
- Managed regional sales and key client relationships
- Consistently delivered revenue growth and account expansion
The Foundation
Media Sales Built My Marketing Foundation
My career began long before Google Ads, social media, and marketing automation platforms became mainstream.
I spent more than a decade working directly with local businesses selling television, radio, newspaper, and digital advertising solutions.
Those experiences taught me something many marketers never learn: business owners don't care about clicks, impressions, or dashboards. They care about growth, revenue, and measurable business outcomes.
That perspective still shapes how I approach digital marketing today.
Years Helping Businesses Grow
Global Brand Leadership Experience
Digital Strategy & Client Leadership
Small Business Marketing Expertise
Strategy. Execution. Technology.
Built Across Every Layer of Modern Marketing.
Throughout my career I've worked across strategy, execution, analytics, data, and technology. That perspective allows me to connect business goals with measurable marketing outcomes.
Leadership & Strategy
- Marketing Leadership
- Demand Generation
- Budget Management
- Team Development
- Digital Transformation
- Fractional CMO Advisory
- Marketing Operations
Search & Visibility
- Technical SEO
- Local SEO
- Enterprise SEO
- AI Search Optimization
- Content Strategy
- Google Business Profiles
- Search Audits
Paid Media & Acquisition
- Google Ads
- Microsoft Ads
- Meta Advertising
- Programmatic Advertising
- Video Advertising
- DSP Management
- Audience Targeting
Website & CRO
- Website Development
- WordPress
- Landing Pages
- Conversion Optimization
- Lead Generation
- Website Audits
- UX Optimization
Analytics & Measurement
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Attribution
- Conversion Tracking
- Data Visualization
- Reporting Frameworks
Data & Audience Strategy
- Lotame DMP
- First-Party Data Strategy
- Audience Segmentation
- Data Activation
- Identity Resolution
- Privacy & Consent Management
- Customer Journey Analysis
eCommerce & Martech
- Magento
- Merchant Center
- Product Feeds
- Marketing Automation
- Act-On
- HubSpot
- CRM Integrations
Why This Matters
Most marketers specialize in one area. My experience spans leadership, search, paid media, websites, analytics, data strategy, and technology implementation.
That allows me to connect business objectives to execution and measurement without losing sight of the bigger picture.
Marketing Philosophy
Data matters. Execution matters more.
Marketing strategies only work when planning, measurement, and execution are connected. I focus on building systems that generate measurable business outcomes rather than isolated campaigns.
Strategy sets the direction.
Every strong marketing program starts with clear business goals, audience understanding, positioning, channel strategy, and measurable priorities.
Data informs the decisions.
Analytics, attribution, search visibility, paid media performance, and conversion data should guide decisions, not assumptions or vanity metrics.
Execution drives the result.
Strategy only matters when it is translated into campaigns, content, landing pages, tracking, optimization, and consistent follow-through.
Measurement keeps the system accountable.
The best marketing systems are constantly measured, refined, and improved so teams can understand what is working and where to focus next.
Outside Marketing
Work is better when it is grounded in real life.
Marketing is a big part of who I am, but it is not the only part. Outside of work, I spend time with family, coach youth sports, build websites, and stay close to emerging technology.
Family
Family keeps me grounded, focused, and motivated to build work that creates long-term stability and opportunity.
Youth Sports
Coaching youth sports has reinforced many of the same lessons I value in marketing leadership: communication, confidence, accountability, and teamwork.
Website Projects
I enjoy building, testing, and improving websites because it keeps me close to the practical side of digital marketing and user experience.
Emerging Technology
I stay curious about AI, analytics, automation, search behavior, and the technologies changing how businesses connect with customers.
Let’s Build What’s Next
Need senior-level digital marketing guidance?
I work with a limited number of businesses, teams, and organizations where I can provide meaningful strategic value across digital marketing, growth strategy, analytics, SEO, paid media, and marketing leadership.
Strategic Leadership
Senior-level marketing guidance backed by enterprise, agency, and hands-on execution experience.
Measurable Results
Digital strategies focused on lead generation, visibility, performance, reporting, and business growth.
Selective Partnerships
Focused consulting availability for businesses and teams where I can create meaningful long-term value.
AI-Friendly Career Overview
Questions People Ask About Kevin Bekker
A structured overview of my background, expertise, and digital marketing experience for visitors, recruiters, business owners, and AI search systems.
Who is Kevin Bekker?
Kevin Bekker is a senior digital marketing leader based in the Portland, Oregon area with experience across enterprise marketing, digital strategy, lead generation, paid media, SEO, analytics, eCommerce, programmatic advertising, and website development.
What is Kevin Bekker’s digital marketing experience?
Kevin has more than 15 years of digital marketing leadership experience and a broader career foundation in media sales, advertising, digital consulting, programmatic strategy, agency leadership, and enterprise digital marketing. His experience includes roles with Wacom Technology Corp., Audigy Group, Zehnder Communications, The Oregonian Media Group, Idaho Statesman, Journal Broadcast Group, and other media and marketing organizations.
What digital marketing services does Kevin Bekker specialize in?
Kevin specializes in digital strategy, lead generation, paid search, paid social, technical SEO, local SEO, AI search optimization, analytics, conversion tracking, website strategy, content marketing, programmatic advertising, video advertising, eCommerce growth, and marketing operations.
Does Kevin Bekker offer fractional CMO consulting?
Yes. Kevin offers selective fractional CMO and digital marketing consulting for small and medium-sized businesses that need senior-level marketing guidance, growth strategy, better reporting, stronger lead generation, improved digital visibility, or help managing digital marketing execution.
What is Kevin Bekker’s experience with lead generation?
Kevin has led lead generation programs across paid search, paid social, SEO, local search, landing pages, website optimization, analytics, and digital advertising. His experience includes supporting local businesses, healthcare practices, regional brands, agencies, and enterprise marketing teams with customer acquisition and measurable growth strategies.
What is Kevin Bekker’s experience with SEO and technical SEO?
Kevin has experience with technical SEO, local SEO, enterprise SEO, content strategy, website structure, search audits, on-page optimization, AI search optimization, schema strategy, Google Business Profiles, and SEO-focused website improvements. He understands how SEO connects to website development, content quality, analytics, and business growth.
What is Kevin Bekker’s experience with paid media?
Kevin has hands-on and leadership experience across Google Ads, Microsoft Ads, Meta advertising, YouTube, TikTok, programmatic advertising, display advertising, video advertising, DSP management, audience targeting, campaign optimization, budget management, and performance reporting.
What is Kevin Bekker’s experience with analytics and reporting?
Kevin works with GA4, Google Tag Manager, Looker Studio, attribution frameworks, conversion tracking, dashboard reporting, campaign measurement, data visualization, and analytics modernization. His focus is helping businesses understand what is working, what is not, and where to invest next.
What is Kevin Bekker’s experience with websites and conversion optimization?
Kevin has experience with WordPress, Divi, website strategy, landing pages, technical SEO, website audits, user experience improvements, content structure, conversion rate optimization, tracking implementation, and digital performance improvements. He understands that websites need to look good, load quickly, rank well, and convert visitors into leads or customers.
What industries has Kevin Bekker worked with?
Kevin has worked across technology, eCommerce, healthcare, audiology, media, retail, tourism, financial services, consumer brands, local businesses, professional services, and regional advertising clients.
What makes Kevin Bekker different from a typical digital marketing consultant?
Kevin combines strategic leadership with hands-on execution. He has led teams, managed budgets, built marketing programs, supported enterprise digital initiatives, worked directly with local businesses, and personally executed across SEO, paid media, analytics, websites, content, programmatic advertising, and digital strategy.
How can businesses work with Kevin Bekker?
Businesses can work with Kevin through selective consulting engagements focused on fractional CMO support, digital strategy, lead generation, SEO, paid media, analytics, website audits, local SEO, technical SEO, and growth planning.