Website SEO Audits
Website SEO audits that show you what to fix first.
Start with a free 15-minute SEO audit. I’ll personally review your website, identify some of the biggest SEO problems or opportunities I see, and explain where I would focus first.
No large agency contract. No fifty-page report designed to overwhelm you. Just experienced SEO guidance focused on the issues that could actually affect visibility, traffic, leads, and growth.
Why Start With an SEO Audit?
Understand the problem before paying someone to fix it.
Businesses often start looking for SEO help after something has already changed. Organic traffic dropped. A new website launched. Leads slowed down. Important pages disappeared from Google. An agency has been sending reports every month, but nobody is completely sure what is improving.
Before recommending a large SEO program, I would rather understand what is actually happening. Sometimes the biggest problem is technical. Sometimes the website is technically healthy but the service pages do not match search intent. Sometimes internal linking is weak. Sometimes Google is indexing the wrong URLs. Sometimes SEO is performing fine and the real problem is conversion tracking or the landing page.
That is why I like starting with an audit. It gives us a clearer picture before more work, more content, or more budget gets added. If you want to understand the broader pieces behind an audit, my practical SEO guide explains how technical SEO, content, internal links, indexing, international SEO and AI search fit together.
Freelance & Fractional SEO
Sometimes you need an experienced SEO more than you need an agency.
Agencies can be a great solution for organizations that need large production teams, broad creative resources or significant campaign support. But not every business needs an agency structure to solve an SEO problem.
Work directly with the person doing the SEO strategy.
When you work with me, the person reviewing your website is also the person explaining the findings, prioritizing the work and helping decide what should happen next.
Less account management. More SEO expertise.
Traditional agency models may involve salespeople, account managers, coordinators, specialists and production teams. That model makes sense at scale, but a smaller business may benefit more from direct access to an experienced practitioner.
Start with what you actually need.
Maybe you need an audit. Maybe you need help fixing ten technical issues. Maybe you need a few hours of SEO support each month. A freelance or fractional relationship can start small and expand only when the work justifies it.
I can work with the people you already have.
I do not need to replace your developer, agency, marketing team or content writer. I can help identify priorities, explain the SEO requirements and work alongside the people already managing your website.
Fractional SEO Support
Experienced SEO guidance without adding another full-time employee.
A fractional SEO arrangement can provide ongoing strategy, technical reviews, content direction, reporting and implementation support for businesses that need SEO expertise but do not need a full-time senior SEO hire.
What an SEO Audit Can Uncover
The goal is to find the issues that actually matter.
A comprehensive audit can go much deeper than the free introductory review. The exact scope depends on the size and complexity of the website, but these are some of the primary areas I examine.
Crawlability & Indexing
Identify pages search engines cannot reach, pages that should not be indexed, canonical conflicts, indexing gaps and unusual URL patterns.
Titles & On-Page SEO
Review titles, headings, page topics, metadata and whether important pages clearly address relevant search intent.
Internal Linking
Determine whether important pages are properly supported by the website architecture and contextual internal links.
Content Opportunities
Find weak pages, duplicated topics, missing content, thin service pages and opportunities to improve existing content.
Local SEO
For local businesses, review location signals, service-area pages, local content and opportunities around Google Business Profile.
AI Search Readiness
Review technical accessibility, content structure, entity clarity, Q&A content and signals that help modern search systems understand the business.
Website Migrations
Review redirects, changed URLs, 404s, lost pages and other issues that commonly cause organic traffic declines after redesigns.
Analytics & Conversion Tracking
Make sure organic performance can actually be measured through GA4, lead tracking, ecommerce events and other meaningful conversions.
Search Performance
Use available search data to understand which pages, queries and topics are gaining or losing visibility.
Technical SEO Audit
Look at the website the way a search engine does.
Technical SEO is one of the first places I look because a technical problem can prevent good content from ever getting a fair chance to perform. I want to understand whether search engines can discover the right pages, crawl them efficiently and understand which URLs should actually be indexed.
Depending on the site, that review may include XML sitemaps,
robots.txt, canonical tags, redirects, status codes,
structured data, internal links, JavaScript rendering, duplicate
URLs, page templates, hreflang and international site architecture.
For larger or more complicated websites, server logs can provide an additional layer of information because they show what crawlers actually requested from the server. My Screaming Frog technical SEO audit guide goes deeper into how I use crawling data to investigate those issues.
Google also provides detailed documentation covering crawling and indexing , while Bing Webmaster Tools gives businesses another view into search crawling and visibility.
SEO Audit Process
A practical process built around priorities.
Understand the Business
I want to understand the services or products, target customers, important markets, competitors and what a successful SEO program should actually accomplish.
Crawl the Website
Review site architecture, URLs, response codes, metadata, canonical tags, internal links and other crawlable elements.
Review Search Data
When available, examine Search Console, Bing Webmaster Tools, GA4 and other data to understand real search behavior.
Review Content
Compare important pages against search intent, competitors, customer questions and current visibility.
Identify Opportunities
Separate genuine opportunities from automated tool warnings that may have little business impact.
Prioritize the Work
Organize recommendations by impact, effort, urgency and dependency so the team knows where to start.
Start Small
You do not need to buy a full audit to start the conversation.
The free 15-minute review gives me enough time to take an initial look at the site and identify a few areas worth discussing. It is not intended to replace a full technical audit, but it can help determine whether there is a real SEO opportunity and what type of help makes sense.
15-Minute SEO Audit
I’ll take an initial look at your website and show you some of the areas I would investigate or prioritize first.
- Initial technical review
- Indexing check
- Page and content observations
- Search visibility opportunities
- Recommended next steps
What Happens Next?
You decide how much help you need.
SEO Resources
Learn more or start checking your site yourself.
SEO Audit Questions & Answers
Common questions about website SEO audits.
Is the 15-minute SEO audit really free?
Yes. The introductory review is free. I use it to understand the website, identify a few meaningful issues or opportunities and determine whether additional SEO work would be useful.
Is a 15-minute review the same as a complete SEO audit?
No. A complete SEO audit can involve technical crawling, indexing analysis, Search Console data, content review, internal linking, competitors, analytics and a detailed implementation roadmap. The free review is intended as a useful starting point.
Do I need to sign an SEO contract afterward?
No. You can take what you learn and implement it yourself, use your existing team or talk with me about additional help. There is no requirement to continue after the introductory review.
What types of websites do you audit?
I can review small business websites, lead-generation sites, ecommerce sites, WordPress and Divi websites, multi-location businesses and larger enterprise websites.
Can you implement the recommendations?
Yes. I can provide SEO strategy and hands-on support across technical SEO, content optimization, local SEO, internal linking, reporting, website updates and implementation coordination.
Can you work with my developer or existing agency?
Yes. I frequently work alongside developers, agencies and internal marketing teams. I can identify the SEO requirements, help prioritize the work and communicate what needs to happen.
What is fractional SEO?
Fractional SEO gives a business ongoing access to experienced SEO strategy and support without hiring a full-time senior SEO employee. The arrangement can include technical guidance, content planning, reporting, implementation and ongoing optimization.
Do you review AI search visibility too?
Yes. Where relevant, I can review technical accessibility, content structure, structured data, entity clarity and other areas that can influence how traditional and AI-powered search systems understand the website.
Start With a Free Review
Let me take a look at your website.
Send me your site and a little information about what you are trying to accomplish. I’ll take an initial look and show you the SEO areas I would investigate first.