Digital Marketing Services
Strategy, execution, and digital fulfillment built to drive measurable growth.
I help businesses improve visibility, lead generation, paid media performance, SEO, analytics, websites, and digital marketing operations.
Whether you need fractional marketing leadership, a digital strategy consultant, or hands-on fulfillment support, I can help connect the plan, platforms, execution, and reporting.
Service Focus
Fractional CMO & Marketing Leadership
Senior marketing leadership without the full-time executive cost.
Some companies do not need another vendor. They need someone who can step back, look at the full marketing system, and help make better decisions.
Fractional CMO support is designed for businesses that need experienced digital marketing leadership, but may not be ready to hire a full-time executive.
Services Include
- Marketing leadership
- Demand generation strategy
- Budget planning
- Team development
- Agency management
- Executive reporting
- Marketing technology planning
- Growth strategy
- Go-to-market planning
Digital Marketing Consulting
Clear strategy before more spend.
Digital marketing consulting helps identify what is working, what is not, and where your team should focus next.
Marketing Audits
Review your website, media, SEO, tracking, reporting, and funnel structure to find practical growth opportunities.
Digital Strategy Reviews
Evaluate your current marketing plan and identify stronger ways to connect channels, content, campaigns, and reporting.
Competitive Analysis
Understand how competitors are showing up in search, paid media, content, local visibility, and AI discovery.
Customer Journey Mapping
Map the path from awareness to conversion so campaigns, content, landing pages, and analytics work together.
Lead Generation Planning
Improve how your business attracts, captures, tracks, qualifies, and reports on leads.
Analytics Reviews
Review GA4, Google Tag Manager, conversion tracking, dashboards, and attribution issues that affect decision-making.
Digital Fulfillment Services
Hands-on execution for teams that need more than recommendations.
Strategy matters, but execution is where results happen. Digital fulfillment services are built for organizations that need help implementing, managing, and improving campaigns.
SEO Services
- Technical SEO audits
- Enterprise SEO
- Local SEO
- On-page SEO
- Content optimization
- AI search optimization
- Site migrations
- Internal linking strategy
- Google Search Console management
Search Engine Marketing
- Google Ads management
- Microsoft Ads management
- Performance Max campaigns
- Search advertising
- Shopping campaigns
- Lead generation campaigns
- Conversion tracking
- Landing page recommendations
- Campaign optimization
Social Media Advertising
- Meta advertising
- Instagram advertising
- LinkedIn advertising
- TikTok advertising
- Pinterest advertising
- Audience development
- Remarketing campaigns
- Lead generation campaigns
- Creative testing support
Programmatic Advertising
- DSP campaign management
- Audience targeting
- Retargeting campaigns
- Geofencing
- Contextual advertising
- Behavioral targeting
- Display advertising
- Campaign optimization
- Performance reporting
Video Advertising
- YouTube advertising
- Connected TV advertising
- OTT advertising
- Video remarketing
- Audience targeting
- Campaign strategy
- Performance optimization
- View-through analysis
- Creative testing support
Analytics & Reporting
- Google Analytics 4
- Google Tag Manager
- Conversion tracking
- Dashboard development
- Looker Studio reporting
- Attribution reviews
- KPI development
- Marketing reporting
- Campaign QA
Website Optimization
- WordPress consulting
- Divi development
- Landing pages
- Conversion rate optimization
- Website audits
- Technical reviews
- UX recommendations
- Performance improvements
- SEO-focused page structure
Campaign Operations
- Campaign setup support
- UTM strategy
- Launch QA
- Vendor coordination
- Agency oversight
- Reporting cleanup
- Creative trafficking support
- Funnel troubleshooting
- Performance reviews
Speaking, Training & Advisory
Helping teams get smarter, faster, and more confident.
Sometimes the best value comes from helping internal teams understand what to do next. I can support leadership teams, marketing teams, sales teams, and small business owners through training, planning, and advisory sessions.
Services Include
- Executive workshops
- Marketing team training
- SEO training
- GA4 training
- Paid media reviews
- Agency evaluation
- Vendor selection
- Strategic planning sessions
Industries & Organizations Served
Experience across enterprise, agency, healthcare, media, eCommerce, and local business.
Enterprise Brands
Consumer electronics, eCommerce, regional marketing, global coordination, product launches, and digital commerce.
Healthcare
Multi-location healthcare organizations, audiology practices, appointment generation, local SEO, and lead generation.
Agencies
Digital agencies, creative agencies, media agencies, programmatic strategy, analytics, client strategy, and service delivery.
Small & Mid-Sized Businesses
Professional services, home services, local businesses, regional organizations, website strategy, SEO, and paid media.
Why This Approach Works
Most businesses do not have a marketing problem. They have a connection problem.
The website team is working on pages. The agency is running campaigns. The SEO vendor is sending recommendations. The analytics team is building dashboards. Leadership wants results.
The problem is that those efforts are often disconnected. My work focuses on connecting the strategy, the platforms, the people, the execution, and the reporting so marketing becomes easier to manage and improve.
Let’s Talk
Need help with marketing strategy, execution, or fulfillment?
I am open to select consulting projects, fractional leadership work, digital fulfillment support, advisory sessions, and training opportunities.