Experience & Resume
Digital marketing leadership built across strategy, execution, and growth.
A senior digital marketing leader with experience across enterprise brands, agency leadership, media sales, paid media, SEO, analytics, eCommerce, programmatic advertising, demand generation, and digital transformation.
This page provides a structured overview of my career, leadership experience, digital marketing expertise, and professional recommendations for recruiters, hiring managers, consulting prospects, and AI search systems.
Career Snapshot
Executive Summary
Senior digital marketing leader with a practical growth mindset.
My experience spans demand generation, paid media, SEO, analytics, eCommerce, website strategy, programmatic advertising, digital fulfillment, and enterprise marketing transformation.
I have led digital marketing initiatives for global brands, managed agency and client-facing digital teams, supported hundreds of local business locations, and worked directly across strategy, execution, reporting, and business growth.
My career began in media sales, where I learned how businesses think about revenue, budgets, audience behavior, and measurable outcomes. That foundation still shapes how I lead marketing today.
Career Timeline
Leadership across enterprise, agency, media, and digital transformation.
Wacom Technology Corp.
2021 – PresentSr. Digital Marketing Lead / Director of Digital Marketing
Lead digital marketing initiatives across North America, including paid media, demand generation, SEO, analytics modernization, eCommerce growth, GTM strategy, digital commerce, and cross-functional campaign planning.
- Lead North America digital marketing strategy
- Support paid media, eCommerce, SEO, analytics, and demand generation
- Collaborate across global, regional, legal, IT, creative, and agency teams
- Drive digital growth initiatives across brand and performance channels
Audigy Group
2020 – 2021Director of Digital Marketing Services
Led digital marketing services supporting more than 300 independent audiology practice locations with lead generation, local SEO, websites, paid media, automation, reporting, and client growth strategy.
- Directed digital services for hundreds of local healthcare locations
- Led paid media, SEO, websites, analytics, and marketing automation programs
- Managed team performance, client strategy, and scalable service delivery
- Built systems focused on appointments, leads, and measurable growth
Zehnder Communications
2018 – 2020Director of Digital Strategy & Product
Built digital strategy, performance media, programmatic advertising, analytics frameworks, audience strategy, and full-funnel campaign programs for regional and national clients.
- Led digital strategy and product development
- Built programmatic and audience targeting capabilities
- Supported healthcare, retail, tourism, financial services, and regional brands
- Connected media strategy, analytics, and performance optimization
The Oregonian Media Group
2010sAudience Targeting / Digital Sales Leadership
Led audience targeting and digital advertising strategy for media clients, helping businesses shift from traditional advertising into digital marketing, programmatic media, audience data, and measurable campaign planning.
- Supported digital advertising and audience targeting strategy
- Worked across local, regional, and corporate media initiatives
- Helped businesses transition from traditional media to digital channels
- Connected sales, targeting, fulfillment, and digital strategy
Media Sales & Advertising Foundation
Early CareerTV, Radio, Newspaper, Online Advertising & Sales Leadership
Built a career foundation in television, radio, newspaper, and online advertising sales with experience across local business development, client strategy, revenue growth, media planning, and digital transformation.
- Idaho Statesman
- Journal Broadcast Group
- The State Newspaper
- Statesman Journal
- Regional sales and advertising leadership roles
Core Expertise
Experience across the full digital marketing system.
My strongest value is the ability to connect leadership, strategy, execution, analytics, technology, and business outcomes.
Leadership & Strategy
- Digital Marketing Leadership
- Demand Generation
- Budget Management
- Team Development
- Go-To-Market Planning
- Fractional CMO Advisory
Paid Media & Acquisition
- Google Ads
- Microsoft Ads
- Meta Advertising
- YouTube & Video Advertising
- Programmatic Advertising
- DSP Management
SEO & Search Visibility
- Technical SEO
- Local SEO
- Enterprise SEO
- AI Search Optimization
- Content Strategy
- Search Audits
Analytics & Measurement
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Conversion Tracking
- Attribution Review
- Reporting Frameworks
Websites & Conversion
- WordPress
- Divi
- Landing Pages
- Website Audits
- Conversion Optimization
- Lead Generation Structure
Data & Audience Strategy
- Lotame DMP
- First-Party Data Strategy
- Audience Segmentation
- Data Activation
- Privacy & Consent Management
- Customer Journey Analysis
Recommendations
What managers, colleagues, and clients say.
LinkedIn recommendations from leaders, direct reports, clients, and colleagues speak to my leadership style, digital marketing expertise, strategic thinking, execution, and ability to drive results.
“Kevin demonstrates exceptional expertise in paid advertising, SEO, analytics, web development tools, and email marketing programs. He translates data into strategies that drive measurable growth.”
“Kevin is an exceptional people manager whose leadership style fosters collaboration and a positive work environment. He is always ready to jump in and help whenever needed.”
“Kevin is a tremendous talent in digital strategy, SEO and more, and will be an asset to any organization he works with.”
“Kevin is strategic, resourceful, collaborative, and extremely creative. He is a master at building strategy, closing complex deals, and building strong client relationships.”
“Kevin is careful to consider all angles and keen to measure results against expectations. He is the guy that finds the needle in the haystack.”
“Kevin’s superior knowledge of technology and digital marketing shines through the projects he executes efficiently and thoroughly.”
What Makes My Background Different
I have worked across almost every layer of modern marketing.
Commercial Foundation
My career started in media sales, which gave me a strong understanding of revenue, budgets, business owners, customer behavior, and how marketing decisions are justified.
Strategic Leadership
I have led digital marketing strategy across enterprise, agency, healthcare, media, local business, and eCommerce environments.
Hands-On Execution
I understand the work underneath the strategy, including SEM, SEO, analytics, websites, programmatic, content, local SEO, tracking, and reporting.
Modern Marketing Systems
I focus on connecting strategy, technology, execution, and measurement so marketing becomes a system instead of a collection of disconnected tactics.
Let’s Connect
Need a digital marketing leader who can connect strategy and execution?
I am open to the right leadership opportunities, strategic conversations, and selective consulting engagements where I can provide meaningful value.