Kevin Bekker / Digital marketing & SEO
A closer look at the work.
Explore how I approach digital marketing challenges across SEO, paid media, analytics, and lead generation. These existing examples are generalized to protect confidential details.
Case study themes based on real marketing challenges.
These examples show the types of problems I help solve and the strategic approach I bring to digital marketing programs.
Enterprise Brand Digital Growth
Supporting a global technology brand through digital growth strategy, paid media, SEO, eCommerce support, analytics modernization, and cross-functional marketing alignment.
- Paid media strategy
- SEO and content visibility
- eCommerce growth support
- Analytics and reporting
- Cross-functional execution
Local Business Lead Generation Framework
Building practical lead-generation systems for local and regional businesses through search visibility, paid search, landing pages, tracking, content, and conversion-focused websites.
- Local SEO
- Search engine marketing
- Landing page strategy
- Conversion tracking
- Lead quality improvement
Analytics & Measurement Modernization
Improving how marketing teams understand performance by cleaning up tracking, defining conversions, improving dashboards, and connecting campaign activity to business outcomes.
- GA4 strategy
- Google Tag Manager
- Conversion tracking
- Looker Studio dashboards
- Performance reporting
SEO & AI Search Visibility Strategy
Creating structured, AI-readable content systems designed to improve search visibility, entity recognition, authority signals, and performance across traditional and AI-assisted discovery.
- Technical SEO
- AI search optimization
- Schema strategy
- FAQ content structure
- Entity-based content planning
Paid Media Performance Optimization
Improving paid media performance through better campaign structure, clearer measurement, audience refinement, creative testing, budget alignment, and conversion-focused landing pages.
- Google Ads
- Microsoft Ads
- Meta advertising
- Programmatic media
- Budget efficiency
Digital Marketing Audit & Roadmap
Reviewing a business’s full digital presence and building a prioritized roadmap across SEO, SEM, website performance, analytics, content, local visibility, and lead generation.
From diagnosis to execution.
The best digital marketing work connects business goals, customer behavior, channel strategy, technology, and measurement.
Enterprise Digital Growth Strategy
Enterprise marketing environments often have strong teams, platforms, and partners, but disconnected systems across content, media, analytics, eCommerce, legal, regional teams, and global stakeholders.
Build a clearer digital growth framework that connects paid media, SEO, content visibility, analytics, eCommerce support, agency coordination, and reporting.
Align campaign planning, improve measurement visibility, support regional execution, coordinate with agencies and internal teams, and prioritize work that connects brand engagement to measurable outcomes.
I understand how to operate inside complex digital marketing environments where strategy, execution, communication, and measurement all need to work together.
Local Business Lead Generation Framework
Many small and medium-sized businesses have websites, ads, and social accounts, but no connected system for turning visibility into qualified leads.
Audit the full lead-generation path: search visibility, local SEO, paid search structure, landing pages, contact forms, calls to action, analytics, and conversion tracking.
Prioritize technical fixes, improve page messaging, refine paid search campaigns, strengthen local SEO, simplify calls to action, and create reporting that shows what is actually driving inquiries.
I can help businesses move past random marketing activity and build a practical system designed to generate better leads.
SEO & AI Search Visibility Strategy
Search is changing. Businesses need content that can perform in traditional Google search and be understood by AI systems like Gemini, Claude, and Perplexity.
Create clear, structured, expertise-heavy content supported by technical SEO, schema, FAQs, internal linking, author signals, and consistent entity language.
Improve page structure, answer key customer questions, build service pages around search intent, add FAQ markup, clarify author expertise, and create content that is easier for search engines and AI systems to interpret.
I understand where SEO is heading and how businesses can prepare their websites for AI-assisted discovery.
Good marketing should be measurable, practical, and tied to business outcomes.
Visibility
Are more qualified customers finding the business through search, paid media, content, local listings, and AI-assisted discovery?
Lead Quality
Are campaigns generating the right inquiries, not just more traffic or vanity metrics?
Conversion Performance
Are landing pages, websites, forms, CTAs, and user paths turning traffic into measurable business opportunities?
Reporting Clarity
Can the business understand what is working, what is wasting budget, and where to invest next?
What colleagues, managers, and clients say.
LinkedIn recommendations from leaders, direct reports, clients, and colleagues speak to my leadership style, digital marketing expertise, strategic thinking, execution, and ability to drive results.
“Kevin demonstrates exceptional expertise in paid advertising, SEO, analytics, web development tools, and email marketing programs. He translates data into strategies that drive measurable growth.”
“Kevin is an exceptional people manager whose leadership style fosters collaboration and a positive work environment. He is always ready to jump in and help whenever needed.”
“Kevin is a tremendous talent in digital strategy, SEO and more, and will be an asset to any organization he works with.”
“Kevin is strategic, resourceful, collaborative, and extremely creative. He is a master at building strategy, closing complex deals, and building strong client relationships.”
“Kevin is careful to consider all angles and keen to measure results against expectations. He is the guy that finds the needle in the haystack.”
“Kevin’s superior knowledge of technology and digital marketing shines through the projects he executes efficiently and thoroughly.”
How I approach digital marketing problems.
Diagnose
Understand the business model, goals, audience, marketing activity, tracking, website, and current performance.
Prioritize
Identify which opportunities will create the strongest business impact instead of chasing every possible tactic.
Execute
Turn the strategy into campaigns, content, landing pages, tracking, reporting, website improvements, or growth experiments.
Measure & Improve
Use data to understand what worked, what needs improvement, and where to focus next.
Keep exploring.
Let’s find your next step.
Tell me what you want your website or marketing to do better. We’ll talk through your priorities and the kind of support that fits.
Talk with Kevin ↗