Resume
Kevin Bekker
Senior digital marketing leader with 15+ years of experience leading full-funnel performance marketing, paid media, programmatic advertising, analytics, SEO, eCommerce, and media growth strategies.
This page is a detailed web resume for recruiters, hiring managers, executive search teams, consulting prospects, and AI discovery.
Resume Snapshot
Executive Summary
Digital marketing leader with strategy, execution, and technical depth.
I am a digital marketing and media leader with 15+ years of experience leading full-funnel performance marketing, paid media, programmatic advertising, analytics, SEO, and eCommerce growth strategies for global brands and multi-location organizations.
My background includes managing multimillion-dollar media investments, building cross-functional teams, supporting global digital initiatives, improving campaign measurement, and driving measurable growth across search, paid social, YouTube, retail media, affiliate, and programmatic channels.
I am strongest where strategy and execution need to connect. I can lead the plan, manage teams and vendors, review the data, improve the website, fix tracking issues, guide paid media, and explain performance in business terms.
Core Competencies
Resume-level skill areas.
A practical mix of leadership, platform knowledge, digital strategy, website experience, analytics, and performance marketing.
Digital Leadership
- Digital marketing strategy
- Demand generation planning
- Cross-functional leadership
- Team management
- Agency and vendor oversight
- Budget planning and prioritization
Performance Marketing
- Paid search
- Paid social
- Programmatic advertising
- YouTube and CTV
- Retail media
- Affiliate marketing
SEO & Content
- Technical SEO
- Local SEO
- Enterprise SEO
- AI search optimization
- Content strategy
- Search audits
Analytics & Tracking
- GA4 reporting
- Google Tag Manager
- Conversion tracking
- Looker Studio dashboards
- Analytics and attribution
- A/B testing
Web & eCommerce
- Magento
- WordPress
- Divi
- Landing pages
- Conversion rate optimization
- Product launch marketing
Data & MarTech
- DSP and DMP platforms
- Audience targeting
- Retargeting
- First-party data strategy
- Marketing automation
- AI-driven optimization
Professional Experience
Complete work history.
A detailed resume-style view of my digital marketing, media, sales, leadership, consulting, and performance marketing background.
Wacom Americas ↗
Sr. Digital Marketing Lead
- Lead full-funnel digital performance strategy across paid media, web platforms, analytics, SEO, and content marketing for Wacom Americas.
- Own campaign execution and optimization across Google Ads, Meta, YouTube, programmatic advertising, affiliate platforms, and retail media channels.
- Manage seasonal media investments exceeding $500K monthly while optimizing ROAS, conversion performance, and customer acquisition.
- Partner with global teams across North America, Europe, and Japan on product launches, analytics, privacy, SEO, and eCommerce initiatives.
- Lead AI-focused SEO and content optimization efforts designed to improve discoverability across traditional and AI-driven search platforms.
Wacom Americas ↗
Director of Digital Marketing
- Led consumer-facing digital marketing strategy across paid media, SEO, influencer marketing, affiliate marketing, programmatic advertising, email marketing, and content strategy.
- Oversaw demand generation efforts supporting Wacom eCommerce initiatives and regional online stores across North America and Latin America.
- Managed and coached cross-functional marketing teams spanning content, email, influencer, design, and web strategy.
- Directed global GA4 migration efforts including GTM cleanup, data layer optimization, and dashboard standardization.
- Led technical SEO initiatives including hreflang, canonicalization, structured data, and AI search optimization improvements.
Audigy Group ↗
Director of Digital Marketing Services
- Directed digital marketing strategy for more than 300 healthcare and audiology organizations across the United States and Canada.
- Managed and coached a team of 13 digital marketing managers and specialists across paid media, SEO, websites, reporting, and automation.
- Oversaw more than $3M in annual digital marketing spend across search, social, websites, and marketing automation platforms.
- Developed scalable local SEO and paid media products supporting multi-location healthcare marketing initiatives.
Kevin Bekker Digital ↗
Owner & Founder
- Provide digital strategy, SEO, paid media, analytics, and consulting services for local and regional businesses.
- Develop and manage Google Ads, Meta advertising, SEO, and content marketing strategies focused on measurable business growth.
- Support website strategy, local SEO, campaign tracking, landing page planning, and small business digital marketing execution.
Zehnder Communications ↗
Director of Digital Strategy & Product
- Led research, analytics, and programmatic strategy initiatives for agency clients across multiple industries.
- Developed and trained an internal programmatic buying team using Basis DSP and Lotame DMP technologies.
- Built SEO and analytics products integrating website development, content strategy, and performance reporting.
NOLA Media Group ↗
Director of Digital Sales & Strategy
- Directed digital strategy, sales operations, and advertising product development for a major regional media organization.
- Managed revenue strategy and operations supporting approximately $15M in annual revenue.
- Helped modernize organizational digital strategy through audience targeting, analytics, and programmatic advertising solutions.
NOLA Media Group ↗
Director of Digital Sales
- Led digital sales strategy and training initiatives focused on programmatic, search, display, and social advertising products.
- Partnered with sales leadership to improve digital adoption and campaign performance across the organization.
- Helped sales teams better position digital media, performance marketing, and audience targeting solutions.
The Oregonian Media Group ↗
Local Corporate Director, Audience Targeting / Programmatic
- Led audience targeting and programmatic advertising initiatives for Advance Digital and Oregonian Media Group.
- Successfully increased year-over-year programmatic and mobile display revenue through education, strategy, and operational improvements.
- Supported sales teams with digital strategy, audience planning, client education, and programmatic advertising growth.
The Oregonian Media Group ↗
Sr. Digital Consultant / Specialist
- Provided SEO, SEM, analytics, and digital strategy consulting supporting audience growth and advertising performance.
- Developed optimization strategies focused on search visibility, engagement, and lead generation.
- Supported advertisers with campaign strategy, reporting, and digital media recommendations.
Earlier Career
Media, advertising, sales, and business development foundation.
My early career gave me a strong commercial foundation before moving deeper into digital strategy and marketing technology.
Idaho Statesman ↗
Advertising sales and media strategy across newspaper products, inserts, online display advertising, and local business campaigns.
Journal Broadcast Group ↗
TV and radio sales experience representing key accounts and helping businesses use broadcast media for awareness and revenue growth.
The State Newspaper ↗
Newspaper, digital, and local advertising sales experience supporting business development and campaign planning.
Statesman Journal ↗
Digital marketing and sales specialist experience during the shift from traditional media into online advertising and measurable digital campaigns.
Best Bath ↗
Regional sales management experience selling commercial bathing systems to architects, property owners, healthcare facilities, schools, and assisted living organizations.
Media Sales Leadership
Built a practical understanding of revenue, client communication, business goals, budgets, audience behavior, and ROI-focused marketing decisions.
Platforms & Technologies
Hands-on digital marketing stack.
Platforms and tools I have worked with across campaign execution, reporting, SEO, website management, eCommerce, and marketing operations.
Education
Business, marketing, journalism, advertising, and leadership foundation.
MBA, Marketing – University of Phoenix ↗
BA, Journalism & Advertising – University of South Carolina ↗
Additional background includes media sales, digital advertising, programmatic strategy, client consulting, team leadership, and University of South Carolina football experience.
Contact
Looking for a digital marketing leader who can connect strategy and execution?
I am open to the right leadership opportunities, strategic conversations, fractional consulting, and advisory work where I can provide meaningful value.