The resume / Kevin Bekker
Experience.
With perspective.
Kevin Bekker · Digital marketing leader
More than 20 years connecting marketing strategy, people, platforms, and business growth.
Enterprise brands. Agency teams. Media organizations. Independent businesses. A career built around understanding what a business needs—and putting the right marketing to work.
Based in Sandy, Oregon · Portland metro · US & European time zones
01 / Perspective
The strategy matters.
So does the execution.
I bring a mix of digital marketing leadership, commercial experience, and technical depth. My work spans full-funnel marketing, SEO, paid media, programmatic advertising, analytics, ecommerce, and the websites and systems that connect those efforts.
Across enterprise, agency, and media roles, I have led teams, managed agency and vendor relationships, guided media investments, and worked with global stakeholders. I’m comfortable moving from a business discussion to campaign analysis, a website issue, or a measurement problem.
My approach is practical: understand the business, establish priorities, give people clear direction, and measure the work against outcomes that matter. Alongside my full-time role, I take on a limited number of consulting engagements.
02 / Areas of expertise
A connected view of digital marketing.
Leadership and implementation experience across the channels, technology, and customer journeys that make marketing work.
Strategy & leadership
Digital strategy, demand generation, team development, cross-functional collaboration, agency oversight, and budget planning.
Performance marketing
Paid search, paid social, programmatic advertising, YouTube, CTV, affiliate marketing, and ecommerce acquisition.
SEO & discovery
Technical, local, and enterprise SEO; content strategy; search audits; international search; and AI search visibility.
Analytics & measurement
GA4, tag management, conversion tracking, attribution, reporting, dashboard development, and testing.
Web & ecommerce
WordPress, Magento, landing pages, conversion optimization, product launches, and the path from discovery to purchase.
Marketing technology
Audience data, DSPs and DMPs, product feeds, marketing automation, first-party data, and connected marketing workflows.
03 / Professional experience
The work behind the perspective.
From media sales and programmatic strategy to global brand marketing and consulting, each role has added another view of how businesses grow.
Wacom Americas
Sr. Digital Marketing Lead · Current role
Lead and support digital marketing initiatives spanning brand, demand generation, SEO, paid media, analytics, content, and ecommerce. Collaborate with regional and global stakeholders to connect campaigns, customer experiences, and measurement.
- Work across search, social, video, programmatic, affiliate, and retail media initiatives supporting product launches and seasonal campaigns.
- Partner with teams in North America, Europe, and Japan on web platforms, SEO, analytics, privacy, and ecommerce priorities.
- Connect website improvements, conversion tracking, reporting, and search visibility to practical marketing decisions.
Director of Digital Marketing · Previous role
Led consumer-facing digital marketing and demand generation supporting Wacom’s regional ecommerce business across North America and Latin America.
- Managed and coached cross-functional contributors across content, email, influencer marketing, design, and website strategy.
- Directed GA4 migration work, including tag management cleanup, data layer improvements, and reporting consistency.
- Led technical SEO initiatives involving hreflang, canonicalization, structured data, and international website visibility.
Audigy Group
Directed digital marketing strategy for more than 300 healthcare and audiology organizations across the United States and Canada.
- Managed and coached a team of 13 digital marketing managers and specialists working across paid media, SEO, websites, reporting, and automation.
- Oversaw more than $3 million in annual digital marketing spend.
- Developed scalable local SEO and paid media services for multi-location healthcare marketing.
Kevin Bekker Digital
Provide select consulting engagements for businesses that need experienced digital marketing guidance and hands-on support. Work includes SEO, paid media, analytics, website strategy, and lead generation.
- Develop search, advertising, and content strategies tied to business priorities.
- Support local SEO, campaign tracking, landing page planning, and website improvements.
- Offer focused projects, ongoing consulting, and fractional marketing leadership with scope and availability agreed in advance.
Zehnder Communications
Led research, analytics, and programmatic strategy for agency clients across multiple industries. Built connections between media, audience data, website development, and performance reporting.
- Developed and trained an internal programmatic buying team using Basis DSP and Lotame DMP.
- Built SEO and analytics offerings integrating website development, content strategy, and measurement.
NOLA Media Group
Director of Digital Sales & Strategy
January 2017–May 2018
Directed digital strategy, sales operations, and advertising product development for a major regional media organization. Managed revenue strategy and operations supporting approximately $15 million in annual revenue.
Director of Digital Sales
October 2015–December 2016
Led sales strategy and training across programmatic, search, display, and social advertising. Helped teams position digital products, apply audience targeting, and connect campaign performance to client goals.
The Oregonian Media Group
Local Corporate Director, Audience Targeting / Programmatic
April 2014–October 2015
Led audience targeting and programmatic advertising initiatives for Advance Digital and Oregonian Media Group. Supported growth in programmatic and mobile display revenue through education, strategy, and operational improvements.
Sr. Digital Consultant / Specialist
May 2013–March 2014
Provided SEO, SEM, analytics, and digital strategy consulting. Helped advertisers improve search visibility, engagement, and lead generation through campaign planning, optimization, and reporting.
04 / Earlier career
A commercial foundation.
Before leading digital marketing teams, I worked in media, advertising, sales, and business development. That experience still shapes how I think about budgets, customer needs, revenue, and accountability.
Idaho Statesman
Advertising sales and media strategy across newspaper products, inserts, online display, and local business campaigns.
Journal Broadcast Group
Television and radio sales, key account relationships, and broadcast campaigns supporting business awareness and growth.
The State Newspaper
Newspaper, digital, and local advertising sales supporting business development and campaign planning.
Statesman Journal
Digital marketing and sales specialist experience during the shift toward online advertising and measurable campaigns.
Best Bath
Regional sales management for commercial bathing systems, working with architects, property owners, healthcare facilities, schools, and assisted living organizations.
05 / Platforms & technology
Comfortable with the plan.
And the platforms behind it.
Tools I have worked with across campaign execution, reporting, search, websites, ecommerce, and marketing operations.
Advertising & audiences
Analytics & search
Websites & commerce
Marketing operations
06 / Education & leadership
Learning. Teamwork. Perspective.
MBA, Marketing
BA, Journalism & Advertising
My background also includes University of South Carolina football. The connection between preparation, coaching, clear expectations, and team performance has stayed with me throughout my career.
A few practical questions
Working together.
What kinds of businesses have you worked with?
My background includes enterprise consumer brands, ecommerce, healthcare and audiology organizations, advertising agencies, regional media companies, and independent businesses. That range helps me adapt the strategy to the resources, audience, and business model.
Do you provide hands-on support or strategic advice?
Both. I can help set direction, review performance, guide teams and vendors, and support implementation in areas such as SEO, paid media, analytics, and website improvements. We agree on responsibilities and priorities before the engagement begins.
Are you available for consulting outside Oregon?
Yes. I’m based in Sandy, Oregon, and work remotely with clients across the United States. I also support collaboration across US and European time zones, with meeting times and availability agreed around the project.
How do I discuss a role or consulting engagement?
Send me a message with a brief description of the opportunity, business, and priorities. For consulting, I maintain a limited roster alongside my full-time role so scope and availability are important parts of the conversation.
The next conversation
Looking for experience that connects the dots?
Let’s talk about your business, team, or next opportunity. Whether you need digital marketing leadership, a focused consulting project, or a fresh perspective, a conversation is a useful place to start.
Kevin Bekker · Sandy, Oregon · kbekker104@gmail.com