by Kevin Bekker | Apr 29, 2025 | AI SEO, Digital Marketing, Marketing Strategy, SEO
By 2025, searching online isn’t just about Google’s familiar blue links anymore. Now, search is dominated by AI models — like ChatGPT, Gemini, and Claude — that scan the web, gather information directly from websites, and deliver it instantly as summaries, answers, or...
by Kevin Bekker | Apr 4, 2025 | SEO
If you run a small business in places like Gresham, Oregon—or really, any city where local competition matters—keeping up with Google might seem like something only big agencies or tech-savvy marketers do. But the truth is, the way Google changes its search engine has...
by Kevin Bekker | Mar 31, 2025 | Digital Marketing, SEO
Search Generative Experience (SGE) Optimization Checklist: How to Rank in Google’s AI-Powered Search Google’s Search Generative Experience (SGE) is changing how search works—fast. Instead of just showing links, Google now uses AI to generate direct answers and...
by Kevin Bekker | Mar 20, 2025 | AI SEO, Digital Marketing, SEO
Google’s Search Generative Experience (SGE) is transforming search results by integrating AI-generated responses directly into the SERP. This shift means traditional SEO tactics alone may not be enough to maintain visibility. Instead of just ranking for keywords,...
by Kevin Bekker | Mar 13, 2025 | AI SEO, Digital Marketing, SEO
Google’s Core Web Vitals have become a critical ranking factor, playing a major role in determining how well your website performs in search results. While keywords, backlinks, and content quality remain important, technical performance and user experience are now...
by Kevin Bekker | Mar 7, 2025 | SEO, Digital Marketing, Marketing Strategy
When people think about Search Engine Optimization (SEO), they often focus on on-page SEO (content, keywords, meta descriptions) or off-page SEO (backlinks, domain authority). While these are essential components of an effective strategy, Technical SEO is the...