Kevin Bekker’s Work

Advertising Agency Capabilities Deck

Title:  Agency Capabilities Deck/ Whitepaper Summary:   The Agency Capabilities Brief / Whitepaper was created as a leave behind for advertising and marketing agencies to further understand the structure and technology behind the Nola Media Group and Advance Local...

SEO Tips and Tricks

Title: SEO 101, Back to the Basics Summary: Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary Date: April 2014 1. SEO...

Attribution Strategy and How Do Make it Work

Title:  Attribution Strategy and How To Make it Work Summary:  The Advance Visibility Summit is held twice a year in Advance Local markets around the country.  It’s an opportunity for some of the top digital minds in the company to come together and talk shop and...

Digital Boomer and Senior

Title:  The Digital Boomer & Senior.  How wired are Boomers and Seniors? Summary:   The Digital Boomer and Senior is a webinar that focuses on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted...

The Zero Moment of Truth

Zmot - The Reason Digital is Important. from Kevin Bekker Title:  The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...

Travel Portland Marketing Conference

  Title:  Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary:   Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...