Most Common Google Analytic Issues

by Kevin Bekker | Apr 25, 2017 | Digital Marketing

So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year.  The most common issue we find is an inability to track marketing campaigns accurately.   Almost eight out of ten...

Five things you consider when choosing and SEO vendor.

by Kevin Bekker | Apr 24, 2017 | Marketing Strategy

1. Consider Search Engine Optimization (SEO) deliverables and SEO performance transparency Everything on the internet is trackable, and Search Engine Optimization (SEO) is no exception. Some SEO vendors charge by the hour and other by deliverable, but either way, they...

9 Metrics to Measure SEM Campaign Performance in 2025

by Kevin Bekker | Mar 2, 2015 | Digital Marketing, AI SEO, Marketing Strategy

Search Engine Marketing (SEM) is a critical component of digital advertising, but how do you measure success? With advancements in AI-driven advertising, automation, and evolving search engine algorithms, businesses must track the right metrics to optimize...