What is Search Engine Marketing

by Kevin Bekker | Aug 25, 2017 | Digital Marketing

Definition of Search Engine Marketing (SEM)   Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...

Is Your Digital Marketing Campaign Working? Lets track it.

by Kevin Bekker | Jul 24, 2017 | Video Tutorials

How do you know if your digital marketing is working? All digital marketing products can be tracked, but there is more to tracking then click-through report. You need to be using your Google Analytics to understand what happens after the click. In this video, I will...

Screaming Frog SEO Spider – Best SEO Tool of 2018

by Kevin Bekker | May 9, 2017 | Digital Marketing

Screaming Frog SEO Spyder in Spider Mode may be the best tool you will ever use.  Screaming Frog is the foundation of my daily SEO and UX work. The free version is great, and the paid version is ever more impressive. Screaming Frog is a crawler, and man can it crawl....

How to Make Programmatic Work.

by Kevin Bekker | May 5, 2017 | Digital Marketing

How do you make programmatic work?   You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets.  Using server-side transparency and viewability reporting, optimize to the most...

How Satori Makes the Internet Smaller

by Kevin Bekker | May 4, 2017 | Digital Marketing

Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world’s published content and data into a single RSS feed. Even more...