by Kevin Bekker | May 22, 2020 | Digital Marketing, Marketing Strategy
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
by Kevin Bekker | Oct 26, 2017 | Marketing Strategy
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
by Kevin Bekker | Sep 7, 2017 | Marketing Strategy
Title: Agency Capabilities Deck/ Whitepaper Summary: The Agency Capabilities Brief / Whitepaper was created as a leave behind for advertising and marketing agencies to further understand the structure and technology behind the Nola Media Group and Advance Local...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Event Information Title: SEO 101, Back to the Basics Summary: Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: Attribution Strategy and How To Make it Work Summary: The Advance Visibility Summit is held twice a year in Advance Local markets around the country. It’s an opportunity for some of the top digital minds in the company to come together and talk shop and...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: The Digital Boomer & Senior. How wired are Boomers and Seniors? Summary: The Digital Boomer and Senior is a webinar that focuses on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Zmot – The Reason Digital is Important. from Kevin Bekker Title: The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary: Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...
by Kevin Bekker | Apr 24, 2017 | Marketing Strategy
1. Consider Search Engine Optimization (SEO) deliverables and SEO performance transparency Everything on the internet is trackable, and Search Engine Optimization (SEO) is no exception. Some SEO vendors charge by the hour and other by deliverable, but either way, they...
by Kevin Bekker | Apr 11, 2017 | Marketing Strategy
1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...
by Kevin Bekker | Mar 2, 2015 | Digital Marketing, AI SEO, Marketing Strategy
Search Engine Marketing (SEM) is a critical component of digital advertising, but how do you measure success? With advancements in AI-driven advertising, automation, and evolving search engine algorithms, businesses must track the right metrics to optimize...