KB Kevin Bekker Digital Marketing & SEO

Travel Portland Marketing Conference

by | Sep 4, 2017 | Marketing Strategy

  Title:  Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary:   Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...

What is Search Engine Marketing

by | Aug 25, 2017 | Digital Marketing

Definition of Search Engine Marketing (SEM)   Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...

How to Make Programmatic Work.

by | May 5, 2017 | Digital Marketing

How do you make programmatic work?   You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets.  Using server-side transparency and viewability reporting, optimize to the most...

How Satori Makes the Internet Smaller

by | May 4, 2017 | Digital Marketing

Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world’s published content and data into a single RSS feed. Even more...

Most Common Google Analytic Issues

by | Apr 25, 2017 | Digital Marketing

So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year.  The most common issue we find is an inability to track marketing campaigns accurately.   Almost eight out of ten...