New Orleans

Contact Kevin Bekker

Kevin Bekker is a digital expert with over 15 years of experience in digital and traditional marketing. He has worked with large and small brands alike. He can develop Technical SEO, content, analytics, programmatic, social, and web development strategies and employment ongoing digital marketing campaigns. If you’re not interested in a full blow digital campaign you can hire Kevin as a consultant.  Either way, if you need help with strategy, web development, reporting interpretation, and or anything else let me now.  I can help.

Enough about me, let’s talk about you!  If you want to hand out and talk shop (digital marketing), fill the form below and let’s meet for coffee. Maybe even a nice crawfish joint here in New Orleans.

 

More on New Orleans

New Orleans is a Louisiana city on the Mississippi River, near the Gulf of Mexico. Nicknamed the “Big Easy,” it’s known for its round-the-clock nightlife, vibrant live-music scene and spicy, singular cuisine reflecting its history as a melting pot of French, African and American cultures. Embodying its festive spirit is Mardi Gras, the late-winter carnival famed for raucous costumed parades and street parties.

As an outsider (Originally from the North West), I would describe the city as a reclaimed table.  It’s beaten up, a little crooked, but kind of looks cool.  Weather is great, and the people are cool.

Let’s talk shop!

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The Zero Moment of Truth

Zmot - The Reason Digital is Important. from Kevin Bekker Title:  The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...

Travel Portland Marketing Conference

  Title:  Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary:   Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...

What is Search Engine Marketing

What is Search Engine Marketing

Definition of Search Engine Marketing (SEM)   Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...

How to Make Programmatic Work.

How to Make Programmatic Work.

How do you make programmatic work?   You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets.  Using server-side transparency and viewability reporting, optimize to the most...

How Satori Makes the Internet Smaller

How Satori Makes the Internet Smaller

Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world's published content and data into a single RSS feed. Even more impressive,...

Most Common Google Analytic Issues of 2018

Most Common Google Analytic Issues of 2018

So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year.  The most common issue we find is an inability to track marketing campaigns accurately.   Almost eight out of ten...

SEO. What is it?

SEO. What is it?

Search Engine Optimization or SEO is a process that focuses on getting a website and its pages to rank on search engines. Efforts resulting from a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and...