New Orleans
Contact Kevin Bekker
Kevin Bekker is a digital expert with over 15 years of experience in digital and traditional marketing. He has worked with large and small brands alike. He can develop Technical SEO, content, analytics, programmatic, social, and web development strategies and employment ongoing digital marketing campaigns. If you’re not interested in a full blow digital campaign you can hire Kevin as a consultant. Either way, if you need help with strategy, web development, reporting interpretation, and or anything else let me now. I can help.
Enough about me, let’s talk about you! If you want to hand out and talk shop (digital marketing), fill the form below and let’s meet for coffee. Maybe even a nice crawfish joint here in New Orleans.
More on New Orleans
New Orleans is a Louisiana city on the Mississippi River, near the Gulf of Mexico. Nicknamed the “Big Easy,” it’s known for its round-the-clock nightlife, vibrant live-music scene and spicy, singular cuisine reflecting its history as a melting pot of French, African and American cultures. Embodying its festive spirit is Mardi Gras, the late-winter carnival famed for raucous costumed parades and street parties.
As an outsider (Originally from the North West), I would describe the city as a reclaimed table. It’s beaten up, a little crooked, but kind of looks cool. Weather is great, and the people are cool.
Let’s talk shop!
The Zero Moment of Truth
Zmot - The Reason Digital is Important. from Kevin Bekker Title: The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...
Travel Portland Marketing Conference
Title: Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary: Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...
What is Search Engine Marketing
Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...
9 Metrics To Measure SEM Campaigns’ Performance.
1. Search Engine Marketing Ad Impressions Definition: The number times your search engine marketing ad is run or shown on a search engine marketing page. The impression metrics within search engines aren't necessarily a positive number. Most search engines penalize...
Is Your Digital Marketing Campaign Working? Lets track it.
How do you know if your digital marketing is working? All digital marketing products can be tracked, but there is more to tracking then click-through report. You need to be using your Google Analytics to understand what happens after the click. In this video, I will...
Screaming Frog SEO Spider – Best SEO Tool of 2018
Screaming Frog SEO Spyder in Spider Mode may be the best tool you will ever use. Screaming Frog is the foundation of my daily SEO and UX work. The free version is great, and the paid version is ever more impressive. Screaming Frog is a crawler, and man can it crawl....
How to Make Programmatic Work.
How do you make programmatic work? You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets. Using server-side transparency and viewability reporting, optimize to the most...
How Satori Makes the Internet Smaller
Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world's published content and data into a single RSS feed. Even more impressive,...
Online Data = Personalization so don’t be scared
Everything we do on the is Internet tracked. The articles we read, the products we buy, and the credit reports we pull are all sources of data that is collected and sold on the open market. Companies like Axiom, DataLogic, Neustar, and Experian use pixel technology to...
Most Common Google Analytic Issues of 2018
So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year. The most common issue we find is an inability to track marketing campaigns accurately. Almost eight out of ten...
Four Reasons Why SEO is an Excellent Investment During the COVID-19 Pandemic
Four Reasons Why SEO is an Excellent Investment During the COVID-19 Pandemic Search is easy to measure using Google Analytics People have more time on their hands; as a result, they are searching for products online People still need your product or service. Better...
SEO. What is it?
Search Engine Optimization or SEO is a process that focuses on getting a website and its pages to rank on search engines. Efforts resulting from a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and...