by Kevin Bekker | May 31, 2025 | Marketing Strategy
If you recently updated your site to WordPress 6.5 or newer, and noticed that shortcodes are no longer rendering in your page builder content — you’re not alone. This is a known issue that has affected a large number of WordPress users, particularly those using...
by Kevin Bekker | Apr 29, 2025 | AI SEO, Digital Marketing, Marketing Strategy, SEO
By 2025, searching online isn’t just about Google’s familiar blue links anymore. Now, search is dominated by AI models — like ChatGPT, Gemini, and Claude — that scan the web, gather information directly from websites, and deliver it instantly as summaries, answers, or...
by Kevin Bekker | Apr 17, 2025 | Digital Marketing, Marketing Strategy
In 2025, digital marketing isn’t about chasing trends. It’s about building smart, sustainable systems that guide your audience from first contact to loyal customer. That’s where a full-funnel marketing strategy comes in. This post is your guide to understanding,...
by Kevin Bekker | Apr 4, 2025 | SEO
If you run a small business in places like Gresham, Oregon—or really, any city where local competition matters—keeping up with Google might seem like something only big agencies or tech-savvy marketers do. But the truth is, the way Google changes its search engine has...
by Kevin Bekker | Apr 1, 2025 | Digital Marketing
The Ultimate Digital Marketing Guide for Small Businesses in Gresham, Oregon If you’re running a small business in Gresham, Oregon—whether you’re a contractor, café owner, retailer, or local service provider—digital marketing can be the difference between slow growth...
by Kevin Bekker | Mar 31, 2025 | Digital Marketing, SEO
Search Generative Experience (SGE) Optimization Checklist: How to Rank in Google’s AI-Powered Search Google’s Search Generative Experience (SGE) is changing how search works—fast. Instead of just showing links, Google now uses AI to generate direct answers and...
by Kevin Bekker | Mar 20, 2025 | AI SEO, Digital Marketing, SEO
Google’s Search Generative Experience (SGE) is transforming search results by integrating AI-generated responses directly into the SERP. This shift means traditional SEO tactics alone may not be enough to maintain visibility. Instead of just ranking for keywords,...
by Kevin Bekker | Mar 13, 2025 | AI SEO, Digital Marketing, SEO
Google’s Core Web Vitals have become a critical ranking factor, playing a major role in determining how well your website performs in search results. While keywords, backlinks, and content quality remain important, technical performance and user experience are now...
by Kevin Bekker | Mar 7, 2025 | SEO, Digital Marketing, Marketing Strategy
When people think about Search Engine Optimization (SEO), they often focus on on-page SEO (content, keywords, meta descriptions) or off-page SEO (backlinks, domain authority). While these are essential components of an effective strategy, Technical SEO is the...
by Kevin Bekker | Mar 6, 2025 | AI SEO, Digital Marketing
Google’s approach to digital advertising is evolving rapidly, with AI-driven advancements shaping the future of paid search, shopping, and video ads. According to a recent Search Engine Land article, Google’s Vice President and General Manager of Ads and Commerce,...
by Kevin Bekker | Mar 3, 2025 | Digital Marketing
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results to attract more organic traffic—the visitors who find your site naturally rather than through paid ads. SEO helps businesses increase brand awareness, drive...
by Kevin Bekker | Mar 2, 2025 | Marketing Strategy, AI SEO, Digital Marketing
Search Engine Optimization (SEO) is evolving at a rapid pace. With Google’s increasing reliance on AI and user experience as ranking factors, small businesses must rethink their strategies to stay competitive in 2025 and beyond. The Biggest SEO Shifts Coming in 2025...
by Kevin Bekker | Mar 1, 2025 | Digital Marketing
Google Ads & AI: Smarter Advertising for Businesses Google Ads is an amazing tool for businesses that want to connect with potential customers online. Now, with AI-powered features making the platform smarter, more flexible, and more automated than ever, it has...
by Kevin Bekker | Jun 2, 2020 | Marketing Strategy, AI SEO, Digital Marketing
Search Engine Marketing (SEM) is evolving fast, and businesses that want to stay competitive in 2025 need to adapt. SEM is no longer just about bidding on keywords—it’s about understanding user intent, leveraging AI-powered automation, and optimizing for better...
by Kevin Bekker | May 22, 2020 | Digital Marketing, Marketing Strategy
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
by Kevin Bekker | Nov 1, 2017 | Video Tutorials
AUDIO ONLY: How to Identify Click Fraud in your Programmatic Campaign https://kevinbekker.com/wp-content/uploads/2017/11/How-to-identify-click-fraud-within-your-display-campaign-1C_9Ul5Cyrw.mp3 Very Rough Video Transcription. Hello, everybody. This is Kevin Bekker....
by Kevin Bekker | Oct 26, 2017 | Marketing Strategy
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
by Kevin Bekker | Sep 7, 2017 | Marketing Strategy
Title: Agency Capabilities Deck/ Whitepaper Summary: The Agency Capabilities Brief / Whitepaper was created as a leave behind for advertising and marketing agencies to further understand the structure and technology behind the Nola Media Group and Advance Local...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Event Information Title: SEO 101, Back to the Basics Summary: Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: Attribution Strategy and How To Make it Work Summary: The Advance Visibility Summit is held twice a year in Advance Local markets around the country. It’s an opportunity for some of the top digital minds in the company to come together and talk shop and...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: The Digital Boomer & Senior. How wired are Boomers and Seniors? Summary: The Digital Boomer and Senior is a webinar that focuses on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Zmot – The Reason Digital is Important. from Kevin Bekker Title: The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary: Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...
by Kevin Bekker | Aug 25, 2017 | Digital Marketing
Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...
by Kevin Bekker | Jul 24, 2017 | Video Tutorials
How do you know if your digital marketing is working? All digital marketing products can be tracked, but there is more to tracking then click-through report. You need to be using your Google Analytics to understand what happens after the click. In this video, I will...
by Kevin Bekker | May 9, 2017 | Digital Marketing
Screaming Frog SEO Spyder in Spider Mode may be the best tool you will ever use. Screaming Frog is the foundation of my daily SEO and UX work. The free version is great, and the paid version is ever more impressive. Screaming Frog is a crawler, and man can it crawl....
by Kevin Bekker | May 5, 2017 | Digital Marketing
How do you make programmatic work? You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets. Using server-side transparency and viewability reporting, optimize to the most...
by Kevin Bekker | May 4, 2017 | Digital Marketing
Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world’s published content and data into a single RSS feed. Even more...
by Kevin Bekker | Apr 28, 2017 | Digital Marketing
by Kevin Bekker | Apr 25, 2017 | Digital Marketing
So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year. The most common issue we find is an inability to track marketing campaigns accurately. Almost eight out of ten...
by Kevin Bekker | Apr 24, 2017 | Marketing Strategy
1. Consider Search Engine Optimization (SEO) deliverables and SEO performance transparency Everything on the internet is trackable, and Search Engine Optimization (SEO) is no exception. Some SEO vendors charge by the hour and other by deliverable, but either way, they...
by Kevin Bekker | Apr 11, 2017 | Marketing Strategy
1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...
by Kevin Bekker | Mar 2, 2015 | Digital Marketing, AI SEO, Marketing Strategy
Search Engine Marketing (SEM) is a critical component of digital advertising, but how do you measure success? With advancements in AI-driven advertising, automation, and evolving search engine algorithms, businesses must track the right metrics to optimize...
