SEO. What is it?

Search Engine Optimization or SEO is a process that focuses on getting a website and its pages to rank on search engines. Efforts resulting from a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and...

Advertising Agency Capabilities Deck

Title:  Agency Capabilities Deck/ Whitepaper Summary:   The Agency Capabilities Brief / Whitepaper was created as a leave behind for advertising and marketing agencies to further understand the structure and technology behind the Nola Media Group and Advance Local...

SEO Tips and Tricks

Event Information Title: SEO 101, Back to the Basics Summary: Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary...

Digital Boomer and Senior

Title:  The Digital Boomer & Senior.  How wired are Boomers and Seniors? Summary:   The Digital Boomer and Senior is a webinar that focuses on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted...

The Zero Moment of Truth

Zmot – The Reason Digital is Important. from Kevin Bekker Title:  The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...

Travel Portland Marketing Conference

  Title:  Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary:   Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate than...

What is Search Engine Marketing

Definition of Search Engine Marketing (SEM)   Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...

How to Make Programmatic Work.

How do you make programmatic work?   You use Programmatic Sampling strategies. Programmatic sampling utilizes four programmatic costing models using different supply types and targets.  Using server-side transparency and viewability reporting, optimize to the most...

How Satori Makes the Internet Smaller

Satori Makes the Internet Smaller Satori is the world first open source RSS feed exchange. Using similar intellectual concepts like modern day programmatic exchange, Satori has organized world’s published content and data into a single RSS feed. Even more...

Most Common Google Analytic Issues of 2018

So Many Google Analytic Issues At the Nola Media Group, the digital team works with hundreds of clients across numerous different verticals every year.  The most common issue we find is an inability to track marketing campaigns accurately.   Almost eight out of ten...

How to buy Programmatic in 2017

1. What are you trying to buy programmatically? Content or behavior? One of the first questions that needs to be asked when buying programmatic… “What exactly are you trying to buy? And how?” The term programmatic refers to the process of purchasing display inventory...