by Kevin Bekker | Mar 7, 2025 | SEO, Digital Marketing, Marketing Strategy
When people think about Search Engine Optimization (SEO), they often focus on on-page SEO (content, keywords, meta descriptions) or off-page SEO (backlinks, domain authority). While these are essential components of an effective strategy, Technical SEO is the...
by Kevin Bekker | Mar 6, 2025 | AI SEO, Digital Marketing
Google’s approach to digital advertising is evolving rapidly, with AI-driven advancements shaping the future of paid search, shopping, and video ads. According to a recent Search Engine Land article, Google’s Vice President and General Manager of Ads and Commerce,...
by Kevin Bekker | Mar 3, 2025 | Digital Marketing
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results to attract more organic traffic—the visitors who find your site naturally rather than through paid ads. SEO helps businesses increase brand awareness, drive...
by Kevin Bekker | Mar 1, 2025 | Digital Marketing
Google Ads & AI: Smarter Advertising for Businesses Google Ads is an amazing tool for businesses that want to connect with potential customers online. Now, with AI-powered features making the platform smarter, more flexible, and more automated than ever, it has...
by Kevin Bekker | Jun 2, 2020 | Marketing Strategy, AI SEO, Digital Marketing
Search Engine Marketing (SEM) is evolving fast, and businesses that want to stay competitive in 2025 need to adapt. SEM is no longer just about bidding on keywords—it’s about understanding user intent, leveraging AI-powered automation, and optimizing for better...
by Kevin Bekker | May 22, 2020 | Digital Marketing, Marketing Strategy
If you are a local business, your Google My Business (GMB) page becomes front and center. The GMB Page appears in the map pack under the paid ads (Search Engine Marketing ads, also called PPC or pay-per-click ads). The Google My Business Page is a Google business...
by Kevin Bekker | Oct 26, 2017 | Marketing Strategy
The programmatic (ad tech) industry has a problem with ad fraud. Bots created by hackers visit popular websites, collect cookies, then embed themselves on fraudulent websites. Once implanted, the bots serve large numbers with automated clicks which generate revenue...
by Kevin Bekker | Sep 7, 2017 | Marketing Strategy
Title: Agency Capabilities Deck/ Whitepaper Summary: The Agency Capabilities Brief / Whitepaper was created as a leave behind for advertising and marketing agencies to further understand the structure and technology behind the Nola Media Group and Advance Local...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Event Information Title: SEO 101, Back to the Basics Summary: Kevin took part in a monthly SEM PDX meeting focused on SEO. Kevin was asked to present a short presentation on SEO tips and tricks as well as serve as an SEO panelist to provide live SEO commentary...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: Attribution Strategy and How To Make it Work Summary: The Advance Visibility Summit is held twice a year in Advance Local markets around the country. It’s an opportunity for some of the top digital minds in the company to come together and talk shop and...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: The Digital Boomer & Senior. How wired are Boomers and Seniors? Summary: The Digital Boomer and Senior is a webinar that focuses on how Boomer’s and Seniors utilize the internet in their daily lives. The deck focuses on disproving the widely accepted...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Zmot – The Reason Digital is Important. from Kevin Bekker Title: The Zero Moment of Truth (ZMOT) Summary: The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on how consumers use the...
by Kevin Bekker | Sep 4, 2017 | Marketing Strategy
Title: Targeting Demographics vs.Targeting Behavior within the Programmatic Space Summary: Which is more accurate, targeting an entire population segment or a consumer’s behavior? How does programmatic behavioral targeting work and why is it more accurate...
by Kevin Bekker | Aug 25, 2017 | Digital Marketing
Definition of Search Engine Marketing (SEM) Search Engine Marketing is a digital marketing product that allows businesses to place advertising messages on the first page of a search engine results page. SEM ads are generally text ads that appear similar to the...
by Kevin Bekker | May 9, 2017 | Digital Marketing
Screaming Frog SEO Spyder in Spider Mode may be the best tool you will ever use. Screaming Frog is the foundation of my daily SEO and UX work. The free version is great, and the paid version is ever more impressive. Screaming Frog is a crawler, and man can it crawl....